Chanel has just inaugurated its brand new boutique entirely dedicated to the world of beauty and cosmetics. The French house has invested number 52 of the major Parisian avenue to definitely implant its new beauty concept.
The shop, which covers a hundred square meters, was inaugurated on Saturday, July 13th. The luxury brand already occupied the space with a pop-up store dedicated to beauty containing an event space and a consultation area.
The store now wants to focus on the customer experience, offering a place with a strong visual identity and a specific advice service tailored to the consumer of the brand. The 100 square meters have been divided into three spaces, allowing a complete immersion in the world of the French house.
The first part of the shop is devoted to make-up with the make-up studio where all the ranges and collections of the house are available. Fully dressed in pink, this space will allow customers to get personalized advice from the make-up artists of the brand.
An open wall offering an exclusive selection of sunglasses makes the transition with the second part of the shop. This one is dedicated to perfumes and treatments. The space is notably surmounted by a pyramid which proposes the Chanel Exclusives collection, a series of perfume waters created between 1992 and 2016 by famous perfumers like Ernest Beaux (Chanel N ° 5), all close to the house. .
The last part of Chanel’s new space, more intimate, welcomes the exclusives of the house (illuminating powder engraved with a view of Paris, box-case for perfume). These exclusives will only be available at this new address on the Champs-Élysées.
By 2018, the brand had 108 stores worldwide dedicated to beauty. A network that the luxury group clearly seems to want to densify.
