The two-floor, 310 square-metre-space replaces a smaller boutique in Holt Renfrew, which is currently being overhauled for the debut of Holt Renfrew Ogilvy, scheduled for 2020. The new boutique officially opened in November and houses an assortment of ready-to-wear, handbags, shoes, costume jewellery and eyewear, as well as a selection of watches and fine Jewellery.
Chanel equally used the boutique opening to launch its Cruise 2020 collection created by artistic director of fashion collections, Virginie Viard. Offering an impressive street-front façade, the store was designed by longtime Chanel collaborator architect Peter Marino.
The boutique doubles the space offered at its former location and is accessible via a new street-front presence on rue de la Montagne, and through a main boutique entrance on the first floor of Holt Renfrew Ogilvy.