French luxury fashion house Chloé has opened its first store in Vietnam, located inside a prominent shopping centre in Ho Chi Minh City.
Founded in 1952 by Gaby Aghion, Chloé pioneered the concept of luxury ready-to-wear and is known for its free-spirited, romantic and feminine aesthetic. The brand is currently owned by Swiss luxury conglomerate Richemont.
The maison officially made its entry into the Vietnamese market in mid-June through an exclusive distribution partnership with Duy Anh Fashion and Cosmetics (DAFC).
The brand’s first Vietnam boutique is located on level one of Saigon Centre. The space combines “free-spirited femininity” with the maison’s “signature Parisian elegance”. The store offers a curated selection of Chloé’s iconic creations, from leather goods and footwear to ready-to-wear collections.
DAFC is a premier luxury retail distributor in Vietnam, managing more than 70 per cent of the country’s high-end fashion and cosmetics market.
The company distributes products from over 60 international luxury fashion and cosmetic brands, including Rolex, Cartier, Burberry, Dolce & Gabbana, Montblanc and Versace. It operates more than 50 stores nationwide.
