The brand new Coca Cola Arena is now in operation with well known acts set to warm up their vocal cords in front of an audience of 17,000. The arena is the first and largest fully air-conditioned, multipurpose indoor space in the Middle East.
Additionally, the arena is to operate year-round. The design is highly adaptable, allowing the arena to host international touring artists, a full range of sporting events, the arena can also host entertainment, comedy shows, exhibitions and gala dinners.
The arena boasts many fancy features, such as; a rolling modular stage, automated draped and also a retractable seating system, which allows the arena to create a more intimate space for smaller-scaled events. All of the public concourses, situated inside the arena are full of Food & Beverage outlets. The arena, lit up in red with its massive Coca-Cola sign above the front entrances is a magnificent sight. However if you aren’t able to get to the arena to see it for yourself – have a look at the video below for a sneak preview.
