The brand has opened the doors of a new store in the Primavera Urbana shopping centre in Villavicencio, Meta.
This will be the brand’s sixth physical store in Colombia and represents another step in its expansion plan in the national market, as they plan to open two more new stores in 2025.
Since its arrival in the country in 2017 with its first store in Bogotá, Cole Haan has experienced constant growth. The brand has expanded its presence to important shopping centres such as Colina in Bogotá; Tesoro in Medellín; Viva Éxito in Envigado and Fontanar in Chía, consolidating its presence in the local market.
“We have seen constant growth year after year in sales, expanding our physical locations and participation in digital channels,” said Fabián Bermúdez, Brand Manager of Cole Haan for Colombia. “Our e-commerce has helped us reach regions of the country that do not have a physical presence of the brand, becoming a very important sales strategy for the country,” he continued.
