The company has launched its Harajuku flagship store, marking the brand’s largest retail location in Japan to date.
Spanning more than 270sq m across two storeys, the store reflects Columbia’s mission to “Unlock the outdoors for everyone”. It features the largest product line-up in the country, ranging from technical gear for hiking, fishing and camping to urban lifestyle pieces from the Columbia Black Label.
The space incorporates a blend of natural materials, such as wood and stone, with sleek architectural elements. It also has a history wall and large LED screen on the exterior, which plays visuals showcasing Columbia’s outdoor heritage and product innovation.
In addition, the store introduces a new Columbia Tokyo logo, inspired by Oregon’s Mt Hood, symbolising a gateway to outdoor adventure. Columbia has also launched a collection of limited-edition items exclusive to the Harajuku store, created in collaboration with north Nado, a Fukuoka-based designer and DJ.
The company has said that the Harajuku flagship represents a major step in Columbia’s growth across Asia.
