The Swedish fashion brand has expanded into Taiwan with the opening of its first brick-and-mortar store at the Taipei 101 Shopping Center.
The new 700sq m flagship marks the first Cos concept store in the world. While the exterior features forest green, the interior is dominated by a warm neutral tone, delivering a cool and tranquil atmosphere.
“Opening a store in Taipei is an exciting step,” said Petra Lerch, MD of Cos Asia Pacific. “We have been planning to enter this market for some time, and launching this new brick-and-mortar store is like the first place to connect with local customers.”
Founded in 2007, Cos entered Asia in 2012, opened its first store in the Philippines last year and currently operates more than 280 physical stores around the world.

