Japanese beauty retailer @Cosme is entering Hong Kong with its first overseas flagship store, opening next month in Tsim Sha Tsui.
Spanning 1,298sq m, the three-storey, street-level store will carry around 500 brands, including Estee Lauder, Tom Ford Beauty, Aveda, YSL, Shiseido, Nars and Decorte, alongside affordable labels like Canmake, Wonjungyo and Orbis.
The outlet will also introduce several Korean brands, such as D’Alba and Beauty of Joseon. The flagship includes deeper online-offline integration through the local @Cosme app, which offers multilingual product reviews and audio guides to support discovery and decision-making inside the store.
“Hong Kong is one of the world’s leading economic hubs, possessing advantages such as low tax rates and a free trade port and it has significant growth potential in inbound demand from mainland China and various Asian countries,” the company said.
The launch marks @Cosme’s international expansion of its experiential retail format outside Japan, where it operates flagship locations in Tokyo, Osaka and Nagoya.
