Japanese beauty retailer Cosme has reopened its flagship store in Harajuku, Tokyo, following a major renovation last month.
Spanning 1,380sq m across three floors, the revamped store introduces a dedicated fragrance section and offers products from 750 brands.
Endo Muneta, President and COO of Istyle, Cosme’s parent company, said it is targeting store sales of US$54M this year and $67M further down the line. “However, sales are just a result. Creating an environment where customers can enjoy themselves is our top priority,” Muneta said. “We want more customers to visit.”
A key addition to the store is its new fragrance zone, which was previously used as a warehouse. The space now features approximately 400 SKUs from 70 brands, including Prada Beauty, Maison Margiela, Guerlain, Liberta Perfume and Pleuvoir.
Customers can also try the store’s KAORIUM, an AI-powered fragrance diagnosis system that allows them to sample 24 scented blotters and receive personalised recommendations from nearly all stocked products. Store navigation has been improved, with aisle widths increased by 10 to 15cm to improve the shopping experience, particularly during peak hours.
