CR Fitness Holdings, a leading franchisee for Crunch Fitness, announced its expansion into Arizona with plans to open three studio locations in the Phoenix metro area.
Operating through the CR Fitness subsidiary, Southwest Fitness Holdings LLC, the locations include:
- Crunch Arcadia (36,500 square feet) will open at 4533 E. Thomas Road.
- Crunch Ahwatukee (45,000 square feet) will open at 5021 E. Ray Road.
- Crunch Mesa Grand (32,930 square feet) will open at 1655 S. Stapley Drive in Mesa.
The franchisee plans to open at least five studio locations in the Arizona market in 2026.
“Arizona is a key growth market for us, and we’re entering with clear intent,” said Tony Scrimale, CEO of CR Fitness & Southwest Fitness Holdings LLC. “We’re not just opening clubs, we’re building a dominant regional footprint by bringing the full Crunch experience to Phoenix-area communities that are ready for something big.”
CR Fitness Holdings, along with its subsidiary, Southwest Fitness Holdings LLC, reports it “operates 95 Crunch Fitness locations across five states.” CR Fitness manages locations in Florida, Georgia, North Carolina, and Tennessee, while Southwest Fitness oversees Texas and its expansion into Arizona.
Backed by investment firms North Castle Partners and Sixth Street, CR Fitness reports to be “on track to operate 110 locations nationwide by 2026.”
