Similarly to its pop-up in South Florida at Aventura Mall, which opened earlier this year, the brand teamed up with T__M, the creative studio led by Tanil Raif and Mario Serrano.
Inspired by Gaia, the mythological mother of all life, the space evokes the raw beauty of weathered stone, fractured terrain and ancient forms.
“Cult Gaia has always been about creating worlds that feel unearthed rather than made. With Scottsdale, we wanted to invite our customer into a space that feels like a modern ruin – where nature, art and design converge in harmony,” said Jasmin Larian Hekmat, Cult Gaia’s Founder.
“Cult Gaia brings a sculptural approach to Scottsdale Fashion Square that will resonate with shoppers seeking great gift ideas ahead of the busy holiday season,” added Melanie Sutton, Senior Marketing Manager for the shopping centre. We’re proud to make the beloved brand more accessible to its dedicated followers, knowing that as this is its first Arizona location, that loyal fan base will only grow.”
In June, Cult Gaia opened its latest flagship boutique at Wynn Las Vegas. It joins Cult Gaia stores in New York City, Miami and St. Tropez, among others.
