The company is accelerating its international expansion with plans to open 187 restaurants across Asia and the Middle East, marking one of its most ambitious global growth initiatives in recent years.
The company has signed new development agreements that will introduce the brand to Hong Kong, Macau and Taiwan for the first time, while also deepening its presence in the Middle East.
Shanghai Dairy Queen Limited oversees the company’s entry into Hong Kong and Macau, where 60 and 12 locations are planned, respectively.
In Taiwan, Dairy Queen is partnering with SFB Corporation Limited and Shanghai Dairy Queen Limited to launch 100 restaurants over the next decade. The expansion began with a high-profile market debut at Taipei 101 on 18 November.
Meanwhile, long-time franchisee Al-Majid Jawad W.L.L will add 15 new restaurants in Qatar by 2030, growing its total footprint there to 25 locations. The company expects the first wave of new DQ restaurants across these markets to begin opening next year.
