The Danish brand Only, a global giant in women’s fashion that was founded in 1995 and is part of the Bestseller textile group, has officially made its long-awaited entry into the Argentinian market.
The company has opened its first brick-and-mortar store at the Unicenter Shopping centre, located in the province of Buenos Aires. With a 370sq m store on the second floor of the complex, the brand aims to capture the attention of Argentine women shoppers through its distinctive Nordic identity.
Only’s offering combines wardrobe essentials, on-trend everyday pieces and in particular, its denim collection, renowned for delivering an excellent balance of quality, fit and durability.
This opening is not an isolated milestone, but rather the launch pad for an ambitious expansion plan by the Bestseller group, involving a multimillion investment to strengthen its presence in the region over the coming years.
The Martínez store has been designed in line with the brand’s global standards, offering an immersive, modern and minimalist shopping experience that stays true to the aesthetics of Nordic design.
Bestseller, one of the world’s largest textile conglomerates with operations in more than 100 countries, plans to open 30 stores and create between 300 and 400 direct jobs in this initial phase of its brands’ rollout in Argentina.
