The company has chosen NEPI Rockcastle’s Mega Mall, Bucharest and Shopping City Timisoara to spearhead its first entry into Romania, the brand’s 14th European market.
The two stores, spanning 311sq m GLA at Mega Mall Bucharest and 445sq m GLA at Shopping City Timișoara, opened their doors in early October. NORMAL offers a broad selection of more than 3,500 products of everyday items, including popular brands for personal care, cosmetics, household products, food and beverages.
Ramona Marusac, Regional Head of Leasing at NEPI Rockcastle, said: “NORMAL is the leading value personal care and household niche retailer in Denmark: the fastest growing ‘everything store’ of its type. We are always looking for new European brands to enhance tenant mix and consumer experience. We are delighted to welcome NORMAL in NEPI Rockcastle’s tenants mix portfolio and look forward to supporting their growth across Central and Eastern Europe through our 60 assets located in eight countries.”
NORMAL’s permanent retail offer includes approximately 3,500 products, while more than 100 new items are introduced every week. The constantly changing selection is designed to give customers new products to discover on each visit. Its store layout is another distinctive element of the NORMAL concept. The locations are organised as a maze-like shopping route, a format the retailer also uses across its other European markets.
