The stage is set for the most spectacular season yet as Dubai gears up for the 31st edition of the iconic Dubai Shopping Festival (DSF).
Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), today announced the highly anticipated dates for the next DSF – 5 December 2025 to 11 January 2026 – marking another milestone in the legacy of the world’s longest-running citywide shopping festival.
Since its inception in 1996, DSF has evolved from a bold retail initiative into a globally recognised cultural phenomenon, welcoming millions of visitors and transforming the city into a vibrant hub where commerce, creativity and community converge. Spanning 38 days of world-class shopping, unmissable retail promotions, entertainment, life-changing raffles and family fun, this latest edition of DSF will mark three decades of visionary ambition, cultural dynamism and global influence, further reinforcing Dubai’s position as a leading destination for winter tourism, retail innovation and immersive experiences.
The festival will launch with the star-studded Opening Weekend Concerts, bringing forth an electrifying roster of A-list international and regional artists and setting the tone for a season of non-stop excitement. A number of popular events and activities will return to the festival with enhanced features including the DSF Drone Show, DSF Auto Season and e& MOTB.
