The bridal and special occasion dress retailer has opened a dedicated outlet shop-in-shop in its existing location at the River Valley Center McAllen, Texas.
The shop is David Bridal’s first in-store outlet shopping destination, with the retailer planning to open additional outlet shops throughout the country in 2026.
The shop-in-shop features “outlet priced” wedding, bridesmaid, prom, mother-of-the-bride and wedding guest and special occasion dresses, along with the retailer’s complete assortment of designer bridal and special occasion collections. Shoppers will continue to receive a personalised in-store experience, while stylists will be able to guide outlet shoppers, the company said.
“This is about delivering more choice, more value and more reasons to shop at David’s,” said Heather Braddock, Chief Global Operations and Transformation Officer. “Whether a customer is searching for a designer wedding dress, an incredible outlet find or a complete bridal experience, she can now discover it all in one place, starting with our McAllen, Texas location. The Outlet Shop by David’s Bridal reimagines how today’s brides and special occasion shoppers experience our stores.”
David’s Bridal operates more than 180 stores across the US, Canada and Mexico.
