Soon it will be easier to make your home look irresistibly Scandinavian. Hay—the Danish manufacturer of modern furniture, punchy housewares, and vibrant textiles from a roster of contemporary design’s most exciting practitioners—opens its first retail store in the United States in Portland, Oregon, November 15. Its second will debut in Costa Mesa, California, later in the month, and four more brick-and-mortar locations in the United States are planned for 2019. Plus, an e-commerce site launched early November, so fans of the brands are now only a few clicks away from shopping their favorites. Hay is laying the groundwork to become the next hit international design brand in America.
Hay was founded in 2002 by Mette and Rolf Hay, a married couple, and businessman Troels Holch Povlsen. The brand sought to introduce attainable and stylish products for midrange shoppers to the design market. Think playful cat-shaped sponges ($5); prismatic organizational trays (starting at $20 each); Memphis-y coffee pots ($95); plush towels (from $20); and gilded coffee tables ($695).
