The British lifestyle brand, Derek Rose, has popped up in Gstaad, Switzerland, with a series of brand events across the Winter 2025/26 season.
Started last month, Derek Rose are showcasing curated edits of the brand’s signature collections all designed specifically for the enjoyment of free time.
Sacha Rose, the brand’s CEO comments: “With a Swiss mother and a Swiss wife, Gstaad and Switzerland have been a huge part of my life since childhood. This Winter season is especially meaningful as we’re bringing Derek Rose to Gstaad for the very first time. Our pop ups at Lorenz Bach Group’s new Club 66 concept store, at the Le Grand Bellevue Hotel and at the Affairs’ Party hosted at The Alpina will bring our brand to the heart of all the action this holiday season and beyond.”
Club 66, Le Grand Bellevue & The Alpina
Club 66 is a revolutionary concept store from Gstaad luxury fashion destination Lorenz Bach Group. A first in Gstaad, located at Promenade 66, Club 66 combines art, fashion and hospitality plus an array of innovative fashion and lifestyle brands. Derek Rose is in great company alongside a curated selection of luxury brands including Goldbergh, Memo Paris and Moon Boot.
In addition, Derek Rose is hosting a retail pop-up at Le Grand Bellevue’s Le Grand Spa and featured at Affairs’ New Year’s Eve Party at The Alpina. The Derek Rose pop up stores will all showcase the brand’s collections of luxury nightwear, cashmere loungewear and leisurewear for men and women.
