The brands first store is located in Johannesburg Sandton City, Shopping Centre

Founded in 1984 in Barcelona, Spanish fashion brand Desigual celebrates the individuality and unique qualities of its customers. Famous for its colourful and unapologetic garments, the brand intends to give all of their consumers’ confidence. With an established presence in 92 countries and a network of nearly 500 stores, this marks the brands first launch into the South African market.

Occupying an area of 180sq m, customers can peruse the collections that are on offer including women, accessories and shoes. Marian Gaylard has commented on the brand’s first South African store: “The South African market has an intriguing potential for growth. The qualities of our collections, such as the vibrant colours, the diversity of the materials and the uniqueness of the designs, match a style that will resonate with local consumers and which, combined with the Desigual DNA, has the potential to build a very strong connection with consumers.”