The brands new store is located within Moscow’s Atrium Mall.
The flagship occupies 120sq m and the store’s aesthetic is urban and slightly futuristic reflecting DIESEL’s ‘For Successful Living’ philosophy of individuality and boldness.
The store will feature new releases regularly and will stock all of DIESEL’s collections – iconic denim, ready-to-wear, footwear and accessories for both women and men including, marking an important milestone for DIESEL in Russia. The brand will strengthen its position, especially through e-commerce but also by operating more stores, and partnering with a comprehensive array of retail partners.
