The Diptyque Paris brand has expanded its Hong Kong footprint by unveiling its first-ever street-level concept store in the heart of Central.
The store presents the brands recently launched Summer Fruit Garden collection, inviting customers to celebrate summer through an “immersive multi-sensory experience”.
The two-storey journey offers a selection of products within the seasonal range, including limited-edition fragrances, bath and body care, scented candles and home decor items.
Inspired by “the charm of an abundant orchard, the space carries the sparkling energy of summer via a plethora of fruit decorations and strokes of herb illustrations, bringing the summertime spirit of Diptyque’s limited-edition collection to life,” the company said.
Awaiting customers on the upper level will be an artisan craft space, offering Diptyque experiences that blend art and nature.
Founded in 1961, the brand’s shelves were filled for the first time in a concept store in Paris, where it underwent step-by-step transformations before emerging globally with its aroma products.
Back in June, the French luxury brand announced the launch of its second boutique in South Korea, further expanding its presence in Asian markets.
