The business has announced the launch of Jabal AlQurain Avenue, a pioneering new area designed as a multidisciplinary incubator for visionary Saudi and regional entrepreneurs and emerging talent in the retail and F&B sectors.
Jabal AlQurain Avenue will provide flexible spaces for emerging and established businesses, offering a dynamic platform for creative Saudi entrepreneurs to nurture and develop innovative brands that will appeal to Diriyah residents and visitors. It will also form a significant part of the much larger Qurain Cultural District that was announced in 2024.
In addition to its Saudi-focused retail and F&B offer, the new avenue will also feature a dynamic mix of arts, retail, offices and residences – inviting people to live, work, explore local brands and enjoy authentic dining experiences. A place that is designed to become a vibrant hub where culture and modern urban living come together.
The fully pedestrianised avenue and surrounding areas will also be home to residential units and offices alongside a range of cultural academies and institutes. Every building in Jabal AlQurain Avenue will reflect traditional Najdi architecture, honoring Diriyah’s history and heritage as the birthplace of the Kingdom of Saudi Arabia.
Commenting on the announcement, Diriyah Company Group CEO Jerry Inzerillo said: “Jabal AlQurain Avenue marks a significant milestone in our ongoing commitment to make Diriyah a place where Saudi talent, innovation and creativity can thrive and prosper. We know there are incredible Saudi men and women across Diriyah, Riyadh and the Kingdom who have outstanding and innovative ideas in sectors like retail and food & beverage and we are proud to provide a platform to nurture these entrepreneurs and help bring their concepts to life.”
The 56 retail units in Jabal AlQurain Avenue will cover a gross leasable area of 7,301sq m and the 15 F&B units will total a gross leasable area of 2,248sq m adding to Diriyah’s already extensive retail offering of more than 566,000sq m across its 14sq km masterplan.
