Titled Popshelf, the new retail concept store is aimed at more upscale shoppers who still love a bargain.
Expected to debut in the coming weeks with two locations, the new Popshelf store’s will offer customers a mix of merchandise, with everything from seasonal items to home décor available. As well as health and beauty products, cleaning and home supplies, party goods, arts and crafts supplies and more all available in the stores. The products offered in the stores will be constantly refreshed.
“We are excited to introduce Popshelf from a position of strength, further highlighting our innovative spirit and building on our proven track record of store format innovation,” said Todd Vasos, CEO, Dollar General. “We have leveraged robust consumer insights to create a unique store that we believe will resonate with new customers, while providing Dollar General with even more opportunities for growth in the years ahead.”
