Doppelgänger, the men’s clothing brand born in Rome in 1996, with a turnover of 46 million euros in 2018 (up 35% compared to the previous year), reached 100 stores nationwide. To add a zero, is the 320 square-meter store recently landed in the Romagna Shopping Valley, the commercial center of Savignano sul Rubicone (FC), which has embraced the new retail concept launched in November in the Piazzale Appio flagship in Rome.
The 100 boutiques, of which 62 are direct and 38 franchised, run throughout the Italian territory with strong penetration in the city centers, including smaller towns. The expansion of the retail network, accelerated by 26 new openings in the last year, therefore shows no sign of holding back:
“We still have a lot of room for growth in our country,” Enrico De Peverelli , general manager of Doppelgänger, told Pambianconews . The goal is to consolidate our leadership in Italy, reaching a total of 150/180 points of sale. We will do it through the opening of direct stores and also thanks to the collaboration with our partners “
