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Dubai charts a path to luxury industry’s new normal

As the pandemic lockdown slowly starts to ease in the Middle East, its world-class tourism industry and aiming to chart a new path for a gradual comeback. Luxuries that existed in a pre-pandemic world, such as normal cutlery and glassware are set to make a return in a multitude of restaurants.

Waiters will wear face masks and gloves, making sure that strict health and safety guidelines are followed. Wine will be served in plastic cups and food will be served on paper plates with disposable cutlery.

Karen Young, a scholar at the American Enterprise Institute, said that global norms surrounding travel, luxury and entertainment will have to shift. She commented: “It’s a good time to explore new customer experiences. Crowded restaurants and clubs are out, exclusive at-home chefs and shopping concierge will be in. But we cannot expect a return to normal anytime soon, and recovery will have to include some reinvention.”