The company has reopened its doors to a newly renovated White City Westfield store, offering customers an enhanced and engaging shopping experience.
The 101sq m space is fitted with Dune London’s new flagship store concept, designed in-house by the brand’s creative and store development teams.
The bespoke concept environment visually implements Dune London’s brand codes; the signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.
The new store concept brings together a neutral colour palette of champagne gold and warm cream tones to enhance Dune London’s women’s and men’s footwear and accessories collections.
Textured and tonal hessian-coloured wall coverings combined with bespoke monogrammed seating areas work to accentuate the elevated store design and create an immersive experience for customers.
The Dune Group’s CEO Nigel Darwin said: “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield White City is a great shopping destination and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
