Dune has revealed that over the last three-and-a-half years, its incremental revenue has risen by £4,4 million thanks to personalised advertising. The British footwear retailer said it has been able to ‘deliver the right message, for the right person, at the right time.’
The British footwear said that its aim has been to survive the UK high street floom by offering its customer personalised advertisements, based on advanced data insights and analysis. The company undertook this initiative by collaborating with personalised digital marketing provider Conversant and implementing a programme that uses ‘both historical and real-time data to drive customer lifecycle messaging increased purchased rate’
