Dutch Bros ended its fiscal year on a high note, with better-than-expected earnings and revenue amid store as well as transaction growth.
The drive-thru coffee chain continued its aggressive expansion in 2024, opening 151 new shops (128 of which were company-operated) across 18 states, for a total of 982 locations as of 31 December 2024. In February, Dutch Bros opened its 1,000th outpost, in Orlando, Florida.
In 2025, the company said it expects to open “at least” 160 locations, representing system growth of 16 per cent. The openings will include entry in some cities, executives said on the earnings call. Dutch Bros has said it sees the potential for up to 4,000 shops.
“We believe our brand is resonating with customers, as we delivered 2.3 per cent system same shop transaction growth, the largest year-over-year increase in over two years,” said Dutch Bros President and CEO Christine Barone. “Our efforts to develop our foundational transaction drivers – innovation, paid media and our Dutch Rewards loyalty program – are working. We believe these efforts are contributing to current momentum and that there is considerable runway for further growth.”
