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E-commerce set to transform in Cairo according to a report

The global coronavirus pandemic has resulted in a new wave of transformation in e-commerce in Cairo and across Egypt, according to the Q1 Cairo Real Estate Market Performance report by JLL.

Due to the closure of malls, the logistics landscape in Egypt is transforming. Consumers have had a taste for the efficiency associated with e-commerce, and therefore the sector is now striving to keep up with the exceptional increase in demand for online shopping.

As a result, more and more retailers are examining the interplay between brick-and mortar, as well as online retailing, in order to compete in a rapidly changing environment. This is also increasing the demand for new and better-quality warehouses and distribution centres as retailers continue to grow their consumer base and promise more choice and convenience.

“E-commerce is a popular investment sector with growing interest globally,” said Ayman Sami, country head, JLL, Egypt. “It will need strong government support, comprising a key element of plans for the city’s continued economic growth. This will also reflect positively on the active warehousing and logistics sector in Egypt with great potential to grow.”

In efforts to support small-and-medium-sized businesses (SMEs), the Central Bank of Egypt (CBE) has opted to offer a six-month extension on their credit repayments. Furthermore, the CBE has obliged banks to provide the most affected sectors from the outbreak with the necessary credit limits to finance their working capital of daily trading operations, with special emphasis on employee salary payments.

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