A year on from the launch of the first Experience store in Manchester’s Trafford Centre, which to date has resulted in a 25 per cent boost in footfall compared to previous stores in the area, the city is now the first to have two of the new store formats.
The new experience zones includes:
Welcome Zone: A welcoming and dynamic shopfront, featuring a digital window canvas, letting customers see the latest product launches and in-store offers before they even step inside.
Gaming Zone: Featuring the most up-to-date games and consoles, customers can level up their gaming experience in-store. EE Guides will offer expert advice on bundles and plans, allowing shoppers to unlock their inner gamer.
Basecamp: An inviting area for customers to sit down at one of the work benches and collaborative worktops and catch up on emails, or chat to EE Guides about products, services and repairs, all while enjoying a complimentary cup of coffee.
Tech Live: Consumers can shop with confidence, testing out tech before making a purchase. The newest tech is on display and is refreshed regularly, with visitors able to browse, get personalised product recommendations from EE Guides and purchase online.
The Manchester Experience store also brings to life the future of the connected home, with shoppers able to visualise their smart home set-up through a curated Tech Home area. With the help of EE Guides, shoppers can explore the latest in connected tech and online security tools to enhance the working-from-home experience, with super-fast broadband solutions, a smart TV and connected speakers also on display.
The Market Street store is the second EE Experience store format to open in Manchester within the past year. After opening the doors to EE’s Trafford Centre store, the first EE experiential concept to launch in the Greater Manchester area, footfall has increased by a quarter compared to previous stores in the centre, with sales also growing. Not only that, but customer experience scores are also outperforming previous store formats, proving Mancunians find real value in being able to get up close and personal with the latest tech and test out new devices in a welcoming and immersive space.
