The company is leveraging its new store prototype – and the nation’s growing appetite for bagels – to drive big growth in the coming years.
The country’s largest retail bagel chain plans to open more than 300 new locations across the United States by 2030. The expansion is being driven by Einstein’s “Elevate the Morning” refreshed store design, which prioritises freshness, speed and a warm, welcoming atmosphere.
The format is engineered to scale quickly without compromising the quality guests expect from Einstein Bros., according to the company. The design blends premium finishes, warm neighbourhood character and layouts that make every visit “easy and enjoyable”, with the fresh-baked bagel case placed front and centre.
“We’ve spent years perfecting a highly scalable store model that delivers fresh, high-quality breakfast with the convenience today’s guests expect and now we’re accelerating that model across the country,” said Jessica DePetro, CEO of Einstein Bros. Bagels. “We are at an inflection point for both our brand and the broader bagel category.”
Einstein Bros. Bagels operates more than 700 locations throughout the United States. The company is part of Panera Brands, whose other brands include Panera Bread and Caribou Coffee.
