Australian athleisure retailer Elite Eleven is expanding its Highpoint Shopping Centre store in Melbourne to 525sq m, making it the brand’s largest location yet.
The redeveloped concept store which is due to open on 1 August, replaces the retailer’s original 150sq m Highpoint outlet, Elite Eleven’s first physical store. The company said the location has generated more than $6M in annual sales, making it one of its strongest-performing stores.
The expansion follows the introduction of Elite Eleven’s latest store concept at Liverpool and will offer a broader product assortment, alongside a dedicated activation area for product launches, community events and other brand experiences.
Co-Founder Benn Martiniello said customer demand for a wider in-store range influenced the decision to increase the store’s footprint. “At 525sq m, it’s now our biggest store to date and gives customers access to far more of our range than we’ve been able to offer previously.”
