The brand introduces a deli concept at Reem Mall and a flagship at Marina Mall.
EL&N London is continuing its UAE expansion with two new openings in Abu Dhabi, adding a deli concept at Reem Mall and a full café and lifestyle destination at Marina Mall.
The London-founded brand, known for its fashion-forward interiors and specialty coffee-led offering, is strengthening its footprint in the capital as part of its broader regional growth strategy.
At Reem Mall, EL&N will introduce an EL&N Deli & Bakery format — a streamlined concept designed for everyday dining and grab-and-go occasions. The venue will focus on freshly baked pastries, artisanal breads, specialty coffees and deli-style dishes, positioned as a more relaxed extension of the brand’s core café model. The interiors retain EL&N’s signature aesthetic, delivered in a lighter and more contemporary interpretation suited to high-footfall retail traffic.
Meanwhile, Marina Mall will house a full EL&N London café and lifestyle destination, offering the brand’s complete all-day dining experience. Guests can expect the signature colourful design language, statement décor and social-media-friendly presentation that has defined the brand globally, alongside specialty coffees, desserts and savoury dishes.
Founded in London in 2017, EL&N has scaled rapidly across Europe, Africa and the GCC, positioning itself at the intersection of café culture and lifestyle retail. The Abu Dhabi expansion reflects continued demand in the UAE for experience-led café concepts that blend design, accessibility and premium casual dining.
With the addition of both a deli and full-service café format in Abu Dhabi, EL&N London is broadening its operational mix while deepening market penetration in the capital.
