In terms of retail comebacks, Eloquii has a pretty good one.
The plus-size fashion brand was launched in 2011 by The Limited, only to be shut down about 18 months later as part of a company restructuring. But Eloquii started a new chapter — one that paved the way for its current success — in 2014, when it was relaunched by members of its original team (and an investor) as an independent, vertically-integrated e-commerce business. It has carved itself a unique niche, winning over shoppers with trend-driven styles designed from the start for size 14 to 24 customers.
Eloquii expanded to brick-and-mortar in 2017, and recently opened its sixth location, a 2,500-sq.-ft. space in Manhattan’s SoHo neighborhood. In-store offerings include the brand’s signature complimentary personal styling program, offered at all its stores. Notably, Eloquii is the only retailer dedicated to sizes 14+ in one of the city’s most popular shopping areas. (Additional stores are at Fashion Centre at Pentagon City in Arlington, Va.; The Shops at North Bridge, Chicago; Twelve Oaks Mall, Detroit; The Galleria Shopping Center, Houston; and Dadeland Mall, Miami.)
Eloquii is headed up by Mariah Chase, who was recruited as part of the relaunch and has been CEO ever since. (The company was acquired by Walmart in 2018, and Chase, her executive team and the company’s approximate 100 employees joined the retail giant’s U.S. e-commerce division.)
