Page 11 - RLI April 2019

AMERICAS NEWS

SONAE SIERRA OPENS ITS FIRST SHOPPING LOVESAC OPENING 20 NEW
CENTRE IN COLOMBIA SHOWROOMS ANNUALLY NEW AERIE STORES TO OPEN
American Eagle Outfitters is ramping up growth
of its intimate brand. The retailer plans to open
With an investment of 52 million euros, Jardín Plaza Cúcuta opens The Lovesac concept originated in 1995 by 60 to 75 Aerie stores in its current fiscal year,
its doors to the public as the city’s largest shopping centre. With its its creator Shawn D. Nelson, who is today including 35 to 40 standalone locations, with
40,000sq m and open-air design that highlights the region’s culture, President of the company. Fresh off its IPO the remaining stores being side-by-sides with
Jardín Plaza will offer the inhabitants of Cúcuta a unique experience. last June, Lovesac’s sales grew by some 33 American Eagle. Growth will be focused on
Sonae Sierra in partnership with the Colombian company Central per cent in fiscal 2018, exceeding $101M. new markets in Texas and California.
Control chose the capital of Norte de Santander for the development Now, atop that success and already three-
of this project strategically located on the city’s eastern ring road. quarters into fiscal 2019, the company is set
The shopping centre has an ample and varied offer provided by 180 to surpass 60 per cent. WHOLE FOODS REACHES 500
shops of different local, national and international brands to cover the Lovesac currently operates 77 showrooms Whole Foods Market will this month celebrate
needs and tastes of the inhabitants of Cúcuta. In conjunction with its measuring about 2,300sq ft, at top malls, the opening of its 500th location with the launch
commercial and leisure offer, Jardín Plaza Cúcuta will become an economic in lifestyle centres and on street locations of a flagship that includes a rooftop bar. Located
hub and generator of around 3,500 direct and indirect jobs for the city, in across 30 states. Thanks to the capital in Midtwon Atlanta, the multi-level, 70,000sq
addition to the 1,500 jobs created during the construction phase. infusion from the IPO, growth plans include ft store opens on 5 April and will feature four
Due to the centre’s open-air concept, visitors will be able to enjot the rollout of about 20 showrooms annually different fast-casual eateries across four floors.
interacting with the natural environment and at the same time have over the near term. Besides the showrooms,
access to covered areas. Lovesac also has a partnership with Costco
for temporary shop-in-shops. LINGERIE BRAND TO EXPAND
American lingerie brand Victoria’s Secret
continues to expand its presence in Central and
MICRO KICKBOARD OPENS FLAGSHIP South America in partnership with Grupo David,
STORE AT HUDSON YARDS and is preparing to launch in Argentina, Uruguay
and Paraguay. The brand is also present in Mexico
and Chile through a partnership with Grupo Axo.
The new Hudson Yards Shopping Center, in New York City since Rockefeller Center.
which opened on 15 March, is home of Swiss Micro has joined more than 100 shops,
company Micro’s first US flagship store. Micro schools, hotels, offices, homes, and restaurants VALENTINO OPENS FLAGSHIP
started the modern scooter revolution with in New York’s newest community. Italian luxury brand Valentino has inaugurated
the launch of the first micro scooter in 1999 Micro is known for making the world’s its first standalone store in Canada in Toronto.
and has since spearheaded the transition of best-rated scooters and kickboards. Micro The flagship spans over 4,600sq ft and houses
scooters from toys to transport. Kickboard, as the brand is known by in the both womenswear and menswear products
Key hallmarks of Micro are high-end US, offers highest-quality mobility products including ready-to-wear, fragrance and more
Swiss design, precision engineering, and and award-winning customer service. Micro for the Valentino brand.
quality components. When combined, these has been recognised globally with numerous
produce a unique riding experience and awards for design and innovation.
sense of enjoyment. Micro Kickboard Owner Julie Hawksworth PELOTON TO OPEN 100 STORES
The Micro showroom and shop at Hudson commented on the opening of the landmark The Peloton brand, a maker of spinning
CALIFORNIA-BASED MORPHE COSMETICS IS ADDING NEW STORES TO ITS CANADIAN COLLECTION OF PREMIUM RETAIL OUTLETS AFTER THE EXCEPTIONAL SUCCESS OF ITS FIRST Yards features the full line of children and store, saying: “Our showroom marks the first bikes and treadmills, now operates about 60
CANADIAN STORE AT SQUARE ONE SHOPPING CENTRE IN MISSISSAUGA, ONTARIO. A NEW MORPHE COSMETICS LOCATION WILL OPEN AT THE WEST EDMONTON MALL BY THIS SPRING, adult scooters, kickboards, and ride-on time the full line of Micro products will be
WITH MORE PLANS FOR FURTHER EXPANSION ACROSS THE NATION IN THE WORKS. THE COMPANY, WHICH SPECIALISES IN MAKEUP BRUSHES, BRUSH SETS, AND EYESHADOW PALETTES - showrooms and it intends to open roughly
IS STRIVING TO ATTRACT A YOUNGER DEMOGRAPHIC OF CUSTOMERS. MORPHE WAS FOUNDED BY LINDA AND CHRIS TAWIL IN 2008. hand luggage, together with Micro’s newest available in one place in the US. We now have 100 more this year. While Peloton uses the
range of electric scooters and accessories. about 40 different models, all designed for Internet to connect to its existing customers,
All of these are available to ride on the different people and purposes. Trying them it is relying on physical stores to connect to its
NEIGHBORHOOD GOODS EXTENSIVE RENOVATION showroom’s in-store test track. out is the best way for customers to find the future clientele.
IS EXPANDING PLANNED IN VIRGINIA Hudson Yards is the largest development right Micro for them.

Neighborhood Goods is expanding its department store of the Simon has started renovations for Leesburg Corner Premium SEPHORA TO GROW
future model. Flush with a second round of venture capital funding, Outlets designed to significantly upgrade and enhance the shopping
the Dallas-based retail start-up has announced plans to open a experience offered at the centre. Planned enhancements include US FOOTPRINT
second location later this year, in New York City. Neighborhood a reimagined food pavilion, redesigned courtyards, renovated
Goods made its retail debut in November last year at Legacy West restrooms, an upgraded children’s play area, free public Wi-Fi,
in Plano, Texas. The 14,000sq ft store houses a variety of brands, the digital directories and refreshed signage throughout the property. Sephora is on the move in the US. The specialty
majority of which are digitally native and new to brick-and-mortar, The centre’s food pavilion will receive new communal, farm-style beauty retailer announced that it will open 35
along with several of the company’s own retail concepts. dining tables, stylish banquette seating and comfortable lounge new US locations across the US in 2019, marking
Neighborhood Goods makes it easy for brands to set up shop and areas. Gathering spots outside the food pavilion will feature new five years of significant brick & mortar growth.
rotate in and out, offering a variety of leasing options. Its first wave of tables and chairs with umbrellas, as well as updated landscaping, Sephora currently operates more than 460
retailers at Legacy West ranged from hot sneaker company Stadium seasonal planting beds and a wall trellis with climbing vines. A stores in the Americas, and 660 in-store shops
Goods to Reese Witherspoon’s Southern-inspired lifestyle brand brand-new guest services desk will also be introduced. Part of inside J.C. Penney locations.
Draper James to apparel line Serena, from tennis legend Serena Williams. the renovation work includes appointed areas for shoppers and The new Sephora stores will offer 13,300
The company’s own retail concepts included the Residency, Gift Guide families to relax and recharge. Lounge seating, an outdoor fire products from more than 200 brands, from
and Prim & Proper, an on-site restaurant created in partnership with pit, courtyard seating clusters, interactive greenspace with life-size cosmetics and skincare to hair care and fragrance.
Front Burner Restaurants, which is at the heart of the store. games, vending alcoves and updated landscaping will all play a role. Beauty services will include complimentary
20-minute makeup and skincare sessions.

10 RETAIL & LEISURE INTERNATIONAL APRIL 2019 APRIL 2019 RETAIL & LEISURE INTERNATIONAL 11