Page 16 - RLI April 2019

“The customer that buys our product does not simply buy
another pair of shoes; they buy into the emotions, desires
and dreams of the Kazar offer that has been created and
developed with a coherent long-term brand strategy. High
quality and design at the highest level are the inherent values
of our offer,” Kazienko comments.
Social media and digital communication is something the
company takes very seriously, as a brand with its own retail
COMPLEMENT chain they consider their consumers as the most important
as their habits and needs transform. Ecommerce is a section
of the business that is growing very fast, and many of its
THE LIFESTYLE customers are people who also buy products offline as well.
“Furthermore, in terms of the digital communication, our
advertising is very dynamic, we have to be able to present
variable content that is enticing and attractive to current
OF TODAY and potential customers, but also to create content that is “We are proud to be Well knoWn for
appropriate,” says the CEO.
Unlike its competitors, Kazar has no need to take part
in a price struggle, and Kazienko feels that their customers our pumps and high-heels for ladies
Founded in 1996, Kazar has become a global symbol of appreciate the fact that they don’t decrease their prices, as and elegant shoes for gentlemen, but

fashion and trends, a synonym of sensuality, originality lowering prices always involves a reduction in the quality of noW is the time to strengthen the
the product, this is not the case with Kazar!
“We would never accept that. We permanently keep con-
and prestige. Here, RLI speak with company CEO and trol of the products and keep them at the very highest level.” other categories”
Founder Artur Kazienko to discuss what the next steps At the same time, they are very consistent in both
communication and projects. Its products are unique and
are for the brand as it continues to look to the future. exceptional which keeps customers loyal and separates the
company from its competitors.
Since its inception 23 years ago, the team has been building
azar collections complement the modern, In terms of new store openings, Kazar has recently opened its a coherent image of the brand. They are a premium brand
active lifestyle of today’s men and women to first store on the high street, and this is located in Budapest on its and Poles identify with the high quality of materials, world-
create a strong and unique fashion statement. most famous shopping street – Vaci Utca. Other new openings class design and comfort of wearing, along with the diversity
KThey combine avant-garde, good style and an include a store in the Novy Smichov shopping centre in Prague of models and patterns.
unwavering commitment to quality, featuring modern designs and WestEnd City Center in Budapest. Alongside new openings The other key drivers behind the brands success to date
with precise finishing in every detail. and expansion, the brand is improving the interior design of its are the concept of its stores, the quality of services they
Today the Kazar Group has around 60 retail stores, most stores in collaboration with a great Italian architectural studio. provide and the well-trained, friendly and cultured staff that
of these are situated across Poland, but the brand also The new design has already been awarded a Gold Concept of are situated in its retail locations.
has a presence in Prague, Czech Republic and Budapest, the Year award by the Polish Council of Shopping Centres. The brand operates on the basis of three key values, and
Hungary. All of its stores are situated in premium locations “Looking ahead we see tremendous potential in Central these will never be compromised, the products must be the
and malls delivering a “High Fashion” shopping experience and Eastern Europe. We are interested only in markets best, the most beautiful and be products that are beyond
to its customers. “From one year to the next, we increase where our presence can be long-lasting and successful. comparison, this is crucial for its premium brand offering.
the scale and size of the business, the awareness of the For the moment we are focused on Czech Republic and So what does Kazienko feel lies ahead and what does he per-
brand as well as the offer of products,” explains Artur Hungary,” says Kazienko. ceive to be the greatest challenge facing the company right now?
Kazienko, CEO and Founder of Kazar. “We are proud to With such a strong and recognisable concept, the company “Nowadays, the greatest challenge for any company is
be well known for our pumps and high-heels for ladies is always on the move, constantly developing in order to be the technological development. The requirements of this
and elegant shoes for gentlemen, but now is the time to at least one step ahead of its competitors. Annually its design dynamically changing world are demanding. Remaining at the
strengthen other categories such as flat shoes including department provides over 7,000 new designs a year which forefront of innovation is pivotal and we will look to continue
loafers, sandals and moccasins, along with casual and equates to around 20 designs a day which offer great quality to do this along with caring about our customer satisfaction
lifestyle products.” and beautiful style. every step of the way,” concludes Kazienko.

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