Page 38 - RLI May 2019

SPECIAL FEATURE | WORLD FOOD & BEVERAGE

DINNER IN THE SKY
Brussels, Belgium

ARoUnd ThE WoRLd

In 80 dIShES

BOXPARK WEMBLEY
London, UK
It’s becoming an increasingly difficult trading environment
Food & Beverage is the current global trend. It is the phrase on everyone’s lips and is being to share the experience. This creates a social following for retailers around Europe, highlighted by numerous, high
leading more people to visit and replicate the experience
tipped as the saviour of modern retail destinations. Retailers in this sector are more sought they saw on their screen and share it once again. Socializing, profile store closures and the fact that new shopping
experiencing and disrupting are the hashtags of current centre development has started to slow.
after than ever before, and developers are more focused than ever before to ensure their and future food & beverage retail destinations. With an increasingly competitive high street landscape,
Global foodservice consumption is more popular than ever, where foodservice is helping to reinvigorate previously
latest projects have the right mix of F&B, as today this really is the recipe for success. with rapid changes in the way guests eat and receive their unloved and unused spaces, there is a distinct shift by shopping
food. Total global foodservice spending is expected to grow centres to become the new heart of the neighbourhood.
13 per cent across the next five years, producing $359bn in Landlords and architects are creating social environments
n today’s fast-paced digital world where everyone is always Food & beverage creates life-place spaces that speak incremental value. This is driven in part by technology and the away from home or work. These aim to unite the
on the go, food today provides a unique opportunity to people. It is reshaping the traditional retail industry, mobile evolution – by digitising the experience, consumers community in much the same way as religious buildings,
to socialise that is one of the few things that cannot allowing developers, operators and owners to turn retail can get meals whenever and wherever they like. public libraries or parks. As part of this trend, landlords are
I be experienced via technology. Food and beverage destinations into real lifestyle places and social hubs. As the individual meal becomes the new value, the holding a magnifying glass to their role in society, delivering
destinations act as the social glue, allowing people to connect This social function of food concepts in the digital era lines between retail and foodservice will continue to blur, more sustainable, responsible and engaging developments.
and to experience real emotions they cannot live online. generates today a great demand on the market attracting resulting in service becoming a larger component of every Unique experiences and a strong combination of dining,
Walter Seib, CEO of HMSHost International comments: “As capital flows that allows current food formats to grow and successful model. leisure, environment and retail are key to success.
a global population, we are increasingly connected. Digitally many new ones to emerge. With delivery becoming the fastest growing dining Experiences drive footfall. An example of this is British Land’s
speaking, more than 56 per cent of the world’s population, Whilst technology cannot replicate the experience of occasion across the globe, dine-in experiences (relating to Meadowhall, which saw August Bank Holiday visitors grow 50
representing 81 per cent of the developed world, is now online. food and beverage, it can magnify and spread it, acting eating in a restaurant) are now being treated as separate per cent compared with the year before following a programme
Last year more than 4.3 billion passengers traveled around as one of the main drivers of its success. People are foodservice occasions entirely. of experiential activities. Catering sales increased 6.7 per cent in
our globe. We are experiencing more of the world than ever ‘Instagramming’ and ‘Tweeting’ all their favorite places, Almost 73 per cent of foodservice spend across the August, while footfall after 6pm was up by 20 per cent.
before – and we are sharing these experiences online. This inviting other people to try them out. This means that previous year has been attributed to dine-in occasions. With more focus on foodservice in shopping centres
connection means that trends are no longer largely limited to whilst a food destination might create unique experience Whilst consumers are still eating out, their reasons and than ever before and with its role being more important
a single culture, or to slowly rumble their way from dominating and be the social glue, it will be pushed by digital innovation motivations for doing so have changed. As such, consumers than ever, the critical thing for landlords will be not to over
cultures to the beyond; trends are transferred across cultures, and technology and it therefore needs to be set up for this. are now creating pockets of time to enjoy and appreciate supply the market, particularly with the same old formats.
across continents in real time, influencing one another, inspiring Market-leading brands, innovative concepts, healthy, unique restaurant experiences, rather than just ‘eating out’ Balance is critical, but a focus on fresh, innovative brands
local interpretations and global demand.” authentic and trendy menus are all things that push people at their favourite Italian. and regularly changing fascias will be what delivers success.

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