Page 20 - February 2020

Yunhecheng Shop
Jining city, Shandong, china

One Degree predominantly in Indonesia, Vietnam and Iran with the most which is the trend for young customers and we are using our
“Overall, we are adopting this new marketing platform
recent store a 260sq m unit in Indonesia.
resources to make our marketing voice be heard and known
Looking forward, development will still focus on South
East Asia markets with particular attention still being given to
on a broad spectrum.”
Beyond countries like Indonesia and Vietnam, where the population 361° from its peers in the market. These are the fact they are
Wuhao believes there are three main areas that differentiate
base is large and the retail trend is currently very positive with
close to their consumers and their needs, providing customers
annual economic growth showing very positive numbers.
with high quality products with good design at a very attractive
“As ever we are looking to the possibilities to expand in
emerging and developing countries. China has started the
technology into these items is another reason as they embrace
“one belt and one road” projects with a lot of countries price point. Their innovative products and the implementation of
and we do believe with this support from the government, the new trends that young customers like and want. Finally, the
Founded in 2003, 361° has developed into a top sports brand that covers the sectors of brands from China can accelerate its market expansion,” says marketing strategy that has been taken has kept customers loyal
Wuhao. “For 2020, we intend to explore opportunities in as it has been shifted to better meet the customers’ needs, better
research, design, production, marketing and sales. To learn more about this innovative India, Russia, Africa, the Middle East and some of the Eastern integrating the brand message into the daily life of its customers.
So what does Wuhao believe to be the greatest challenge
company, RLI took the opportunity to speak with CEO Ding Wuhao about the history of European countries.” facing the company as they move close to their third decade
Product innovation has always been key for 361°s business
the brand and to understand what is in the pipeline. growth as it has the ability to push the business forward, in operation?
“In the China market, the biggest challenge facing us is the
so investment into the research and development arm is
extensive and has been for some time. change in the shopping habits of guests, with a large shift
The group implemented the science and innovation taking place from offline to online. In terms of international
ganglong Shop centre in Jinjiang in 2016, which includes product design, markets, the challenge we are facing is we need to further
Xingtai city, hebei, china
innovation and development departments (shoes, apparel improve our brand awareness.”
and accessories), technique research department, material
development department and a chemical testing centre. In “Overall, we are adopting this new marketing
all the years since this launched the yearly investment for the platform which is the trend for young customers
research centre is tens of million in RMB, above three per
cent of the revenue in the first half of 2019. and we are using our resources to make our
A very popular communication in the Chinese market is marketing voice be heard and known on a
now social media, and 361° utilises this medium and influencers
also play an important role in their daily marketing strategy. broad spectrum”

Yunhecheng Shop
Jining city, Shandong, china

Yunhecheng Shop
Jining city, Shandong, china

edicated to supporting athletes of all levels and South America, North America, Southeast Asia and the central
abilities, the 361° brand wants to deliver the Asian markets and it now has a presence in over 40 countries.
message that the company will take you that one “In the past couple of years we have continued our strong
D degree further, to push you out of your comfort momentum of growth both in domestic and international
zone and to the level that is beyond your own expectations. markets,” explains Ding Wuhao, CEO of 361°. “Taking the
The commitment from 361° to its customers is simple, South East Asia market as an example, after we successfully
to deliver its products with the ultimate for and comfort for sponsored the Asian Games in Jakarta in 2018, they started
athletes across the globe. to have deep co-operation with Matahari Group in Indonesia
361° operated around 5,400 adult stores and 1,800 kids’ who quickly planned the presence of our brand in over 150
stores in Chinese mainland market till middle of 2019 along with of their department stores and monobrand stores.”
64 mono shops and over 1,300 doors in global market. During Last year the company has opened more than 20
its 17 years in existence it has already expanded to Europe, new stores in South East Asia and Middle East countries,

20 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2020