Page 22 - February 2020

30 place de la Madeleine
paris, France
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“Our ethos has always been the same,
we select ingredients from local artisans
in order to offer our customers the best
Tea SHOp - 11 place de la Madeleine
quality products”
paris, France
fter 134 years in operation, FAUCHON continues Utilising watchwords such as creativity and taste when developing
to maintain its original values which are the new products, it is with these values that the brand’s chefs and
never-ending quest for excellence and a rare and experts reinvent new recipes every day, whilst maintaining respect
A unique taste. Combining originality, audacity and for French gastronomic tradition and adding a brand-specific twist
creativity, the brand is a major stakeholder in the world of to the concoction. This is what has made the label so daring and it is
luxury food and delicatessen and has found the perfect and something it has remained faithful to it for 134 years.
audacious combination between gastronomy and modernity. Completely aware of how important social networks
Currently present in 15 countries around the world, have become, particularly in the world of gastronomy where
FAUCHON operates 70 stores across Europe, Africa, North plates of food can be seen as ‘Instagrammable’, FAUCHON
America and the Middle East and has 450 points of sale globally. has placed great importance in its social media accounts
In recent times FAUCHON has chosen a strategy of within its communication strategy.
diversification whilst remaining consistent in its values and “We believe that each network has its own function and
development. This has resulted in a refocusing of the core allow consumers to have a special experience. For example, we
business around gastronomy, hotels and catering. use Instagram to showcase our chefs and their creations through
photos, videos and collaborations with food and lifestyle influencers.
Quest for of a new store concept focused around tea, one of its areas of The goal is to provide a unique experience for all and give real
The company has expanded its retail business with the launch
emotion to our followers to grow our community,” says Vischel.
expertise. Launched in November at 11 Place de la Madeleine,
the store also offers customers the possibility to customise their
The company also has an action plan on LinkedIn, and Vischel
explains that this site is essential today to reach a business-to-business
infusion recipes, from the composition of the recipe to the case.
Excellence Meanwhile in January this year a new FAUCHON boutique was target audience and communicate the brand to professionals. The
opened in Luxembourg at the Infinity Shopping Centre.
goal on LinkedIn is to differentiate themselves from the competitors
that do not yet have a large presence on the network.
Alongside its retail activity, development of the hotel and
“All our communication actions are designed around our social
catering sector is continuing. After launching its first five-
star hotel and its restaurant, the Grand Café, Place de la
networks so that these have real resonance with our consumers.
Madeleine in September 2018, a second will open in the
second half of this year in Kyoto, Japan. They are an essential and wonderful place to showcase our
products to the world. In addition, it also allows us to reach a
Finally, it is in a whole new sector that the group has chosen
Since its creation in 1886 in Paris, FAUCHON has always been a creator and talent to develop the FAUCHON heritage. The brand has decided new and younger clientele that we haven’t had before which is
a really positive step for us moving forward,” Vischel comments.
discoverer and has always worked with the same ambition, to share the excellence of French to launch a school of gastronomy in Rouen to find the best Having operated for well over a century, FAUCHON
young talents because this is in the DNA of FAUCHON. The continues to find a constant quality of products and services
cuisine around the world. Here, RLI sits down with Samy Vischel, CEO of FAUCHON to opening of this school of excellence is due next year. to become a safe bet for customers and a reference point in
“Historically we have internationalised in Japan and the Middle French gastronomy.
discuss the company’s enduring quality and what comes next. East. Today our priority is to develop the brand in North and South “Our ethos has always been the same, we select ingredients
America and in China while continuing development in countries from local artisans in order to offer our customers the best
where we are already present,” explains Samy Vischel, CEO of quality products,” says Vischel.
FAUCHON. “We are actively looking for partners and will make Looking forward, the goal remains the same for FAUCHON,
a conscious effort to select partners on whom we can count and and that is to become, in the eyes of the consumers, the reference
who will be able to perfectly convey the values of the brand.” point in each and every product group in which they are present.
30 place de la Madeleine
paris, France

30 place de la Madeleine Tea SHOp - 11 place de la Madeleine
paris, France paris, France