Page 42 - February 2020

EUROSHOP SPECIAL | Global ShopfittinG, DeSiGn & VM

A Unique Power

Package for Retail

Featuring eight experience dimensions, multiple stages with high-calibre Storytelling – this is what Visual Merchandising is all about – German-English or in English only). Boasting a total of 600
both as an analogue experience space and as a digital platform. speakers and well over 500 expert talks delivered over five
programmes, specials galore and a variety of guided tours, EuroShop 2020 will EuroShop’s Dimension of the same name shows how to trade fair days, this accompanying programme offers each
perfectly stage them, fascinate and wow shoppers with either trade fair visitor invaluable and right-on-target value added.
present retail in a whole new light. Here, Elke Moebius, Director of EuroShop walk-in stores, augmented reality, pop-up or digital stores. The Specials at EuroShop include various areas with scope
More and more supermarkets and also fashion stores draw
provides some more information on this unique event. their shoppers in with food services. This is why catering in and freedom for experts, for ideas, visions and innovative
products. Three examples of this is that EuroShop offers
retail is a “hot ticket” and will be given its own Food Service a dedicated presentation area, the Start-up Hub Retail
Equipment Dimension for the first time at EuroShop 2020. Technology & Marketing, to newcomers that specialise in
uroShop, the World’s no.1 Retail Trade Fair, is a What do they have to look or feel like? Creative and hands- Ecology and economy are the keywords In the Refrigeration the development of the latest retail IT systems and solutions.
must-attend fixture for the retail world. From on answers will come courtesy of the Shop Fitting & Store & Energy Management Dimension. Digital transformation “Premium City- so much better” represents a visionary city
16 to 20 February it will bring together 2,300 Design Dimension. and building automation, IoT and AI, efficiency and staging – in 2050 where retail, the public space and mobility merge. Ten
E exhibitors from over 60 countries with 114,000 The Retail Technology Dimension presents all things all of this is instrumental to climate-neutral smart stores and individual projects can be seen as part of the presentation.
trade visitors expected from across the world. Being held at surprising and stimulating that can take things to the next will therefore be featured at EuroShop. Also held as part of the 20th EuroShop will be the third
Messe Düsseldorf, it is not only an indispensable information level. Augmented Reality, Virtual Reality, Artificial Intelligence, Trade fairs and events on the road to digitalisation and edition of the Italian Lighting Lounge. Italian companies from
platform, trend hotspot and network for retail professionals Internet-of-Things, Smart Store, Customer Engagement, festivalisation – this will be centre stage at EuroShop’s Expo the areas of interior and outdoor lighting as well as industrial
but it also intensely impacts many other areas and sectors, Mobile Payment and Cloud-based Services are the & Event Dimension. Cross-media connections, complex design will present the latest trends and innovative systems
delivers innovative blue-prints and addresses urgent themes dominating themes in this Dimension. experience scenarios, exhilarating performance and dynamic on the international market.
of relevance to the future such as digitalisation, robotics, The Retail Marketing Dimension awaits trade visitors with the communication will be the dominating themes. Those with only little time available will have the possibility
sustainability and climate neutrality. complete spectrum of ever more in-depth and digital shopper The USPs of EuroShop includes not only the extensive to register for various Guided Tours of the trade fair in the
EuroShop’s eight Experience Dimensions cover retailers’ interaction, including customer engagement & experience, ranges of its exhibitors from throughout the world but also the run-up to the event. The Guided Innovation Tours can be
complete investment needs on the one hand, while on the brand experiences in physical and digital stores, personalisation quality and cross-section of its unrivalled line-up of side events. booked via the EuroShop Portal. There you can find as well the
other, providing inspirations galore and concrete answers via mobile devices, artificial intelligence and digital signage. The centrepiece of EuroShop is the total of eight stages. exhibitor´s database, the ticket shop and all the information
to decisive questions that all retailers wanting to remain Light plays a pivotal role within experience and staging There are lecture and discussion forums with high-calibre that you need to prepare a successful visit to EuroShop 2020
competitive have to ask themselves. where fascination and atmosphere come into play. Its versatile speakers addressing the latest developments, innovative trends
What functions do shops or stores have to perform today? technical applications ranging from smart lighting to the IoT in and best practices amidst the hustle and bustle of the trade EuroShop 2020 runs from 16-20 February 2020, for
Serve as experience places and points of identification? Feel- conjunction with such ecological aspects as sustainability and fair. These are accessible for EuroShop visitors free of charge more information or to book your place at the event
good locations? A Third Place? Act as pop-up marketplaces? efficiency will be on show at the Lighting Dimension. and without prior registration (simultaneously interpreted in please visit www.euroshop-tradefair.com

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