Page 47 - February 2020
P. 47
AESOP
Sydney, Australia
- installed by French craftsmen and made of precious
imported boiserie wood cabinets, containing hundreds of
apothecary’s bottles. The opposite side, built by Japanese
artisans, is made of waxed cement with illuminated
lunettes highlighting Buly ideas.
Meanwhile in Sydney, Aesop’s latest store features a
pinewood stud wall encloses this Aesop store in Sydney,
which architects Mikk Studio has furnished with domestic
items to evoke 1960s Australian homes. The store has been
designed to reflect traditional domestic life and stir up a sense
of déjà vu amongst locals. It’s fronted by a grid of pinewood
planks and panels, intended to resemble the structural
framework of post-war suburban homes in Australia.
Another rich retail environment can be found in
Dubai, where AWR Lifestyle has introduced Angels, a
new concept store to ensure shopping with children is
an enjoyable and fun experience. With the aid of Barber
Design, the luxury childrenswear retailer has created
an awesome interior. The entire outlet is ergonomically
shaped to symbolise soft angelic attributes: a recurring
feature throughout the store that has been designed to MILK TRAIN
engage and delight Angels’ customers. London, UK
ADIDAS KNIT FOR YOU CONCEPT JOHNNIE WALKER
Berlin, Germany Madrid, Spain
According to a design:retail article entitled Building BRICKS-AND-MORTAR ACROSS THE WORLD
Blocks, penned by Joann Plockova, a new experience Led by a consortium of private and public entities and
trend popping-up in the industry is the use of shipping implemented by Adidas’ in-house agency Act3, the Knit
containers as one-of-a-kind shopping experiences that For You pop-up experience by Adidas in Berlin, Germany
are appearing in cities from London to Prague to New explored the idea of localised production while empowering
York. Along with single store pop-ups, these sustainable individuals with interactive technology to co-create bespoke
modular building blocks are being stacked up to create garments. Created by the idea of always being in beta-mode,
entire marketplaces. Canada’s largest shipping container Knit For You offers people an opportunity to join the ongoing
marketplace – “stackt” by LGA Architectural Partners, quest of Adidas to better understand, and improve upon, the
Toronto’s stackt spans two city blocks, making it Canada’s processes that will shape the future.
largest shipping container market. Owned by Buly owners Victoire de Taillac and her
Looking into the future, Sam Langley Swain, Strategy husband Ramdane Touhami, Buly has opened its first
Director at Green Room Design says that retail in 2025 store in Tokyo. Located in Daikanyama, the cool, chic
will be all about multi-sensory social sanctuaries, whilst central Tokyo shopping neighbourhood, the 50sq m Buly
Lucy McLaren, Senior Strategist at Household Design says store offers the brand’s rich array of some 750 products.
by 2025 people should expect retail to be more immersive, The store design is itself a unique concoction – literally
disruptive and personalised. divided into two. One side, 19th century ornamentation
46 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2020