Page 51 - February 2020

BIRKENSTOCK NEW AND INNOVATIVE DESIGN TRENDS
New York, US
When it comes to retail trends, it is now crystal clear online DESIGN WEB GALLERY
shopping is here to stay and it is only going to increase its market
share in years to come. According to the ‘2019 Retail Industry
Design Trends’ flooring article by luxury vinyl tile & plank flooring WELCOME TO THE RLI DESIGNERS’ WEB GUIDE, WHERE THE VERY BEST DESIGN SPECIALISTS TAKE THE OPPORTUNITY
company Parterre, online shopping provides convenience, TO PRESENT THEIR SERVICES TO RETAILERS AND LEISURE OPERATORS, BOTH NATIONALLY AND INTERNATIONALLY
optimal pricing and oftentimes more selection and options than
traditional retail stores. With such service at your fingertips, the
design of a store is now more important than ever. www.5plusdesign.com www.bdp.com www.broadwaymalyan.com
Brick-and-mortar stores will never be without their perks no BOXPARK CROYDON, UK FAN MALLORCA, SPAIN
matter how far or how much technology tries to change the
experience, or indeed take people away from the high street.
People will continue to go for the shopping experience where
they can try on apparel or see and touch something before
purchasing, or speak to a real person to ask specific questions. To
continue to give themselves opportunities in a changing market,
companies and retailers must blend together the best of online
and retail shopping that caters to every type of consumer.
BDP is at the forefront of retail design with an
Broadway Malyan is a global architecture, urbanism
Parterre’s report explains that innovation in design is a 5+design is a creative architecture and planning established reputation for completing innovative and design practice dedicated to creating cities, buildings
practice with studios in Hollywood, Shanghai,
vital tool for retailers to set themselves apart and draw and Dubai. We design places for people, from and successful projects for our clients. Our projects and places that will provide a lasting legacy. Through a
customers into their stores. Each retail space, regardless the scale of rooms to cities. Encompassing retail, range from urban solutions with open streets, shared design ethos, we work together to create places
across all sectors with a strong sense of identity where
of industry – department store, supermarket, drug store, mixed-use, residential, and large-scale urban covered streets and arcades to stand alone fully people and communities want to live, learn, shop, work
planning, our work addresses two contemporary
enclosed destinations. They include configurations
boutique etc. – should incorporate some of these emerging human needs: a strong desire for community, allied ranging from single level to multilevel arrangements and relax. From shopping centres to interiors and retail
trends in retail store design into their spaces. with enhanced connectivity to the greater world. to maximise a site’s value. Each solution is unique parks to factory outlets, we create design concepts that
Reinvent the Shopping Experience – To compete with and responds to the individual brief and location. deliver successful, award winning retail environments
the appeal of online shopping, retailers need to get creative focused on the customer experience.
with the physical design of their stores. It’s not just about the
experience of going to a store in person, but the experiences
had while inside the store. It’s no longer enough to have the www.bsbgroup.com www.chapmantaylor.com www.designinternational.com
items shoppers are looking for; retailers must cultivate an
atmosphere and feeling that appeals to all customers. Many
stores are including outside elements in their spaces that add
to the experience of shopping in person. Some high-end
department stores even offer various amenities within their
retail spaces including restaurants and spas that enhance the
overall shopping experience for the customer. Amenities
aren’t the only retail trend in 2019. At New Balance’s flagship
store in Brighton, Massachusetts in the US, customers can get
Chapman Taylor is a multi-award-winning practice of
Established in 1977, Brewer Smith Brewer Group
Design International is an innovative
a 3D scan of their foot, giving them the exact specifications (BSBG) is an award-winning international practice with global architects and masterplanners. We are a world-leader architectural firm with vast experience on a global
and ideal fit for their shoe purchase. They then watch their a reputation for producing inspiring and emotive design, in the design of retail and large-scale, mixed-use schemes. scale. Originally founded in Toronto, Canada, in
shoes being made in the shoe manufacturing area. alongside sophisticated technical delivery solutions. The Operating from 18 regional studios, we have designed 1965, Design International’s offices in London,
Use the Force of Social Media - When companies group’s multi-disciplinary excellence is illustrated by a many of the world’s leading retail and leisure spaces across Dubai, Milan, and Shanghai are internationally
design their physical locations, considering the design of project portfolio that includes high-end retail, mixed-use, 90 countries globally. Our success is due to our industry- recognised for research studies, planning and
leading retail design expertise and, most importantly, our
commercial, residential and hospitality developments,
an aesthetically pleasing space that shoppers will want to founded upon the three pillars of architecture, interior ability to deliver future-proofed and commercially successful design of mixed-use, retail and hospitality
developments.
photograph or pose in front of is vital. This social media design and structural engineering. developments which stand the test of time.
phenomenon not only makes the shopping experience
interactive but is a great way for companies and businesses
to get free marketing and further promote their brand.
Opt for a Pop-Up Shop - Just as companies are designing www.haskoll.co.uk www.one-works.com www.tconcept.nl
stores with fun new accents for social media opportunities, they
are also setting up pop-up stores with the same motivation.
These unique, “for a limited time” experiences appeal to
millennial consumers and provide ample opportunity to
spread brand awareness. Pop-ups are spreading to ecommerce
businesses, who are opening temporary stores to test out a
neighbourhood and get a feel for the performance of their
products or services in a real physical space.
Design for Your Demographics - When designing a retail Haskoll are a London-based award winning One Works is a global design and consultancy firm TconcepT is an international design studio based in
space, considering your audience or target demographic is and leading international design-led architects offering integrated architecture, infrastructure and the Netherlands. We create inspiring places around the
a foundational step in the process. Identifying that group or specialising in shopping centre, mixed-use, leisure urban design services. We are experts in dealing globe, transforming destinations into experiences for
group(s) and then choosing design elements that appeal to that and urban design. The creative and experienced with complex and crowded spaces. Our expertise people to live, work and stay. People and human scale
are at the centre of what we do, our experienced and
includes traditional shopping centres, as well as
team of architects and designers deliver a
demographic is an easy way to draw people in to your stores. comprehensive and viable design and consultancy open-air schemes and urban destinations. Integrating enthusiastic team work closely with our clients to meet
Walk This Way - Retail stores have long used flooring service to a wide range of premier clients across our specific retail understanding to a broader their needs and expectations, enabling us to deliver a
design to help shoppers navigate their way through different many European countries. masterplanning approach, we design sustainable diverse portfolio of concept design and placemaking in
sections within the store. It’s also common in department solutions to enrich the overall customer experience. urban mixed use, retail, landscaping and interior design.
stores and supermarkets to install flooring in a specific
pattern that drives shopper traffic throughout the store. As it
turns out, flooring design is both an art and a science.
Elements of this article taken from TO PROMOTE YOUR SERVICES TO AN ANNUAL GLOBAL READERSHIP IN EXCESS OF 1 MILLION,
SDEA Retail Display Directory 2019-2020: Bringing out the best in retail INCLUDING FREE REPRODUCTION ONLINE, PLEASE CONTACT: THE RLI SALES TEAM.
50 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2020 Tel: +44 (0)1706 212200 | info@rli.uk.com