Page 54 - February 2020
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A Kingdom in                                                                                        The Kingdom of Saudi Arabia is the largest country in the Middle East




                                                                                                                               and the 13th largest nation in the world, with an area of approximately
                                                                     Change                                                    2.15 million square metres, covering 80 per cent of the Arabian

                                                                                                                               Peninsula. Here, RLI takes a look at the key retail projects recently

                                                                                                                               completed and currently under construction across the Kingdom.









                                                                                                                                                                                   ince  its  establishment  in  September  1932,
                                                                                                                                                                                   the  Kingdom  has  poured  its  considerable
                                                                                                                                                                                   financial resources into a series of large-scale
                                                                                                                                                                             S economic  development,  diversification  and
                                                                                                                                                                             modernisation initiatives.
                                                                                                                                                                              According  to  Oxford  Business  Groups’   ‘The  Report:
                                                                                                                                                                             Saudi Arabia 2019’ the Kingdom has attracted international
                                                                                                                                                                             attention  for  the  momentum  of  its  socio-economic
                                                                                                                                                                             transformation,  taking  place  under  the  auspices  of  the
                                                                                                                                                                             Vision 2030 development blueprint.
                                                                                                                                                                              Vision  2030  sets  out  sweeping  regulatory,  budget  and
                                                                                                                                                                             social reforms that will be implemented over the coming
                                                                                                                                                                             decade  as  the  nation  sets  about  curbing  its  reliance  on
                                                                                                                                                                             crude oil production and export, which accounted for 43.5
                                                                                                                                                                             per cent of GDP in 2018.
                                                                                                                                                                              Business Wire  highlights  that  the  Saudi Arabian  retail
                                                                                                                                                                             market has been segmented into central, west, east, south
                                                                                                                                                                             and north regions. Among these regions, the Central region
                                                                                                                                                                             is the largest demand generating region in the country’s
                                                                                                                                                                             retail market, due to the strong presence of key market
                                                                                                                                                                             players in the region. Riyadh, the capital of Saudi Arabia,
                                                                                                                                                                             which  is  present  in  the  Central  region,  has  seen  more
                                                                                                                                                                             significant  transformation  than  other  cities  or  regions.
                                                                                                                                                                             Riyadh has become the central hub for new technologies
                                                                                                                                                                             and latest creations.
                                                                                                                                                                              Some of the major players operating in the Saudi Arabian
                                                                                                                                                                             retail  market  are  Panda  Retail  Co  (Savola  Group),  Lulu
                                                                                                                                                                             Group International (EMKE Group), Abdullah Al Othaim
                                                                                                                                                                             Markets Co., Fawaz Abdulaziz AlHokair Co., and Majid Al
                                                                                                                                                                             Futtaim Retail LLC, among others.
                                                                                                                                                                              Located  in  the  wider Ajdan Waterfront  development
                                                                                                                                                                             in  Saudi Arabia’s  coastal  city  of Al  Khobar,  the  Benoy-
                                                                                                                                                                             designed,  recently  opened  Ajdan Walk  offers  an  urban
                                                                                                                                                                             oasis featuring a cultural and retail programme. Embracing
                                                                                                                                                                             its location, as it’s set along the main Al Ameer Road, the
                                                                                                                                                                             scheme  focuses  on  providing  a  comfortable,  pedestrian-
                                                                                                                                                                             friendly  environment,  and  maintains  strong  links  to  the
                                                                                                                                                                             corniche along the country’s Gulf coast. Spanning 17,000sq
                                                                                                                                                                             m, the development includes open-air food and beverage
                                                                                                                                                                             outlets, shopping outlets, water features and public areas.












                                                                                                                                                         Kingdom of Saudi Arabia
        NEOM
        Tabuk Province
        50 RETAIL & LEISURE INTERNATIONAL OCTOBER 2019                                                                                                                                       SEPTEMBER 2019 RETAIL & LEISURE INTERNATIONAL 59
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