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Also completed last year was the second expansion of the   operate the project’s facilities. The Amaala project is expected   integrated shopping, entertainment and dining. Designed as
                                                                      Red Sea Mall of Jeddah, owned by Red Sea Markets Company   to commence construction in 2020, with the first phase of   a lifestyle venue, the mall will contain the most recognisable
                                                                      Ltd.  The  expansion,  which  took  place  in  three  phases,   the project planned to be completed by Q4 2020, with all   brands in retail, from fashion and home styling to electronics.
                                                                      included  a  smart  parking  building,  the  expansion  of  gates   phases completed by 2028. Amaala will feature a dedicated   Being developed by Majid Al Futtaim, the mall will feature
                                                                      1, 2 and 3 and the Plaza containing cinemas. The total area   airport, 2,500 luxury hotel rooms, 200 retail establishments,   296,000sq m of GLA, over 600 stores, 10,300 parking spaces,
                                                                      of the new expansion is 8,000sq m including a retail space   art galleries, marinas and 700 villas will be developed.  33,200sq m dedicated dining space, a five-star luxury hotel
                                                                      of 500sq m, and areas for cinemas, children’s entertainment   Being positioned as one of the biggest malls in Saudi Arabia   with over 275 rooms, a 9,500sq m Carrefour hypermarket
                                                                      and other facilities and services. The expansion project also   and also the GCC region upon its completion in December   and  a  40,000sq  m  indoor  ski  slope  and  snow  park. The
                                                                      includes seating and a shaded area. The overall mall is one of   2020, King Avenue Mall will occupy 12.5ha and house youth   master-planned layout and luxury concept stores will be the
                                                                      the largest in Jeddah with 521 shops.                    and family hubs, hotels, a central plaza, entertainment areas,   ultimate in accessibility and curation. This ambitious vision will
                                                                        King Abdullah Economic City (KAEC) is the largest privately-  food courts and large retail outlets showcasing global brands.   deliver seamless transitions from the shopping experience to
                                                                      funded new city in the world. Situated on the west coast of the   The overall structure of the mall is elliptical in shape, giving   a wide variety of food and beverage options and a mix of
        AMAALA                                                        Kingdom of Saudi Arabia, KAEC covers an area of 181 square   the building a majestic appearance.      entertainment venues.
        Red Sea coast
                                                                      kilometres of land, approximately the size of Washington DC.   Currently  due  to  be  inaugurated  in  2022  and  being   Set to be an urban marvel, Jeddah Economic City is being
                                                                      KAEC comprises King Abdullah Port, the Coastal Communities   developed by Shomoul Holding Company – part of Mabanee,   lined  strategically  along  the  coastline  of  the  Red  Sea  and
                                                                      residential  districts,  the  Haramain  Railway  district  and  the   The Avenues Riyadh project is set to become the largest leisure   designed to embody a new point of view in what a mega city
                                                                      Industrial Valley. The city is under development by Emaar, The   and commercial destination in the Kingdom. The first design and   is all about. Planned to occupy a spectacular area of 5.3 million
                                                                      Economic  City,  a  publicly  listed  Saudi  joint-stock  company   construction phase of the project has been awarded to Nesma   square meters of land, the Jeddah Economic City is envisioned
                                                                      established in 2006. The first phase of the project was actually   & Partners Contracting Company in a $1.6bn deal. The first   to reflect a new era in urban development and living, providing
                                                                      completed back in 2010, but overall completion is some way   construction phase of The Avenues – Riyadh entails building a   the inhabiting community with all that is needed in amenities,
                                                                      off for the time being, with only about 40 per cent of the   fully-fledged mall, with parking lots, gardens, and internal roads.   facilities,  residential  quarters,  business  areas  in  shops  and
                                                                      project having been developed to date.                   The project is anticipated to become a new retail icon in Saudi   commercial centres, in addition to diplomatic quarters. The
                                                                        Al  Akaria  Saudi  Real  Estate  Company  and Triple  Five   Arabia and the region thanks to its innovative shopping and   Jeddah Economic City will also be renowned for its substantial
                                                                      Worldwide have joined forces to develop a $5bn shopping   entertainment offerings, services, and hospitality concepts that   shopping  areas,  intricately  dispersed  throughout  the  city.
                                                                      mall in Saudi Arabia’s capital. Al Akaria, which is partly owned   support Saudi Vision 2030 and set a new global standard for   The  shopping  areas  are  carefully  designed  within  the  City
                                                                      by  the  government  of  Saudi Arabia,  said  it  has  partnered   a delightful recreational experience. Upon full completion, the   grid, laced with the convenience of restaurants, cafes, public
                                                                      with Triple Five’s subsidiary Arabian Dream KSA to develop   project will cover an area of 1.9 million square metres, and will   parks, in addition to the routes connecting them, resulting in
                                                                      the world’s largest mixed-use entertainment and shopping   feature a shopping mall with an area of 400,000sq m and more   the perfect shopping experience to all commuters, tourists,
                                                                      centre at Al Akaria’s Al Widyan site in Riyadh. The developed   than 1,300 stores, in addition to five towers with commercial   visitors, and business people alike. The estimated completion is
                                                                      site will comprise theme parks, water parks, recreational and   and residential facilities and four hotels.  currently set for 2025.
        MALL OF SAUdI                                                 sports facilities, retail dining, shopping centres and hospitality   Qiddiya, a project being backed by the Public Investment   A project that emerged from Saudi Vision 2030 and one
        Riyadh
                                                                      components. The Al Widyan site, which spreads over seven   Fund of Saudi Arabia and developed by Qiddiya Investment   of  four  giga-projects  currently  under  construction  in  the
                                                                      million  square  metres,  is  being  designed  and  developed   Company is an entertainment megaproject to be established   Kingdom, NEOM is a planned cross-border city in the Tabuk
                                                                      as  a  fully-integrated  mixed-use  development  and  leisure   in Riyadh that commenced construction at the beginning of   Province  of  north-western  Saudi Arabia.  Backed  by  more
                                                                      destination. First phase launch of the Al Widyan project is   last year. Composed of five primary projects, these include   than $500bn over the coming years by the Public Investment
                                                                      targeted to take place in the first half of 2020.        resorts, parks and a city centre. Phase one will be opened in   Fund  of  Saudi  Arabia,  as  well  as  local  and  international
                                                                        Under  the  patronage  of  His  Royal  Highness  Prince   2023 and will feature “Six Flags Qiddiya” as a family attraction.   investors,  NEOM’s  contribution  to  the  Kingdom’s  GDP  is
                                                                      Mohammed  bin  Salman  bin  Abdulaziz  Al-Saud,  the     Located 40km from Riyadh, Qiddiya will be more than twice   projected to reach at least $100bn by 2030, in addition to
                                                                      Public  Investment  Fund  (PIF)  Development  Management   the size of Walt Disney World Orlando in Florida, US.  its per capita GDP is projected to be one of the highest in
                                                                      Organisation  was  established  with  Nicholas  Naples,  CEO,   Set  to  be  unveiled  in  Q1  2025,  Mall  of  Saudi  will  be   the world. NEOM will include towns and cities, ports and
                                                                      tasked  with  developing  the  integrative  destination  for   the  Kingdom’s  flagship  destination  for  retail,  leisure  and   enterprise zones, research centres, sports and entertainment
                                                                      wellness and the arts, Amaala. The initial seed funding will be   entertainment,  offering  Saudi  Arabia’s  most  prestigious   venues,  and  tourist  destinations.  It  will  be  the  home  and
                                                                      provided by the PIF. Private sector companies and market   stores  as  well  as  new  brands  making  their  debut  in  the   workplace for more than a million citizens from around the
                                                                      investors will be invited to invest in the project as well as   market. Mall of Saudi will represent the next generation in   world and the first phase is due to complete in 2025.



                                                                                                                               JEddAh EcONOMIc cITy
                                                                                                                               Jeddah
        KING AVENUE MALL
        Jeddah



        QIddIyA
        Riyadh























        50 RETAIL & LEISURE INTERNATIONAL OCTOBER 2019                                                                                                                                       SEPTEMBER 2019 RETAIL & LEISURE INTERNATIONAL 59
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