Page 60 - February 2020

EVENT PREVIEW | MIPIM

The Future is Human

The 31st edition of MIPIM, taking place at its usual location the Palais des Festivals in
Cannes, France on the 10-13 March 2020, will bring together over 26,000 key players

from within the property market for four days of world-class networking opportunities,
informative panel-sessions and a distinguished list of key-note speakers from the industry.

stablished in 1990 and organised by Reed MIDEM, What kinds of services and facilities can cities offer
the MIPIM event is a four-day real estate event that their inhabitants in order to make their lives more
gives attendees the opportunity to meet the best- convenient, safer and greener, as well as more open,
E of-the-best from all sectors of the international connected and inclusive?
real estate industry. The event will bring the entire value chain The MIPIM conference programme will address all these WhAT’S NEW AT MIPIM 2020 Andreas Veilstrup Andersen, Executive Vice President of
together and offer unrivalled access to an exceptional number topics, including: hospitality and Tourism Tivoli Gardens, delivered the keynote speech entitled ‘Leisure:
of development projects and sources of capital worldwide. housing – Clearly the major issue in key metropolitan Multi-use property is now redefining urban accommoda- The Cutting Edge of Urban Enchantment’ which explored
With 22,000sq m of exhibition space, MIPIM really is a premier areas as the shortage of affordable housing is a significant tion solutions. Rather than talking about the hotel business, the how leisure and entertainment plays a crucial role in the
opportunity to discover opportunities and meet key international challenge at a time when the UN predicts that two thirds of watchword now is hospitality, which includes the notions of attractiveness of cities.
stakeholders. The 2020 event will also offer a leading programme all human beings will be city-dwellers by 2050. New kinds of hybrid and modular accommodation designed to meet new Veilstrup Andersen told his audience: “It is in the synergies
of over 130 conference sessions providing expert insight into key housing, urban mixing, eco-neighbourhoods, and intelligent demands of city people. For example: Mama Shelter, Okko, between retail and experiences that we will find the future
sectors and property hotspots, an exclusive networking platform buildings are just some of the solutions, and a broad range citizenM, and the MOB Hotel, which offer rooms that can be integrated business model of shopping. A distinct similarly
for visitors to connect during targeted matchmaking, social and of experiments are already being carried out to promote a converted into meeting rooms. Now that cities compete with between modern retail and attractions is about being
business events, whilst the MIPIM Awards will celebrate the most better quality of life. each other on an international scale, hospitality and hotel in- something much more important: a meeting place”.
outstanding international property projects. Mobility - This is closely linked to housing difficulties and frastructure have become a key factor in attracting business.
The upcoming MIPIM 2020 will focus the spotlight on raises questions about its own impact on health and the size of MIPIM participants will be able to discover a highly-target- Political Leaders
how major cities need to reinvent themselves to meet their its carbon footprint. The convergence between property and ed programme composed of: More than 500 cities and local authorities from all over the
inhabitants’ aspirations for a better quality of life. mobility paves the way to models focused on using, sharing and • A Hospitality & Tourism summit behind closed doors on world are represented at MIPIM. The Political Leaders’ Summit,
The central theme of this year’s gathering ‘The Future is pooling. What are these new forms of civic, eco-responsible Thursday, 12 March at 8am a closed-door event co-organised with EUROCITIES, will allow
Human’ – is following-on from last year’s discussions about mobility and how do they fit into the urban environment? • A dozen dedicated conferences and networking events mayors and other public representatives from around the
sustainable responsibility. The ambition behind the expo this Inclusive Cities – Places which value social, cultural, gender • An exhibition area featuring Accor, Hilton, easyhotel.com, world to meet, share ideas and learn from their neighbours’
year is to put city-dwellers at the heart of the conversation by and intergenerational diversity whilst also playing their part Horwath HTL, and Tui Hotel & Resorts, among others experiences on how to create the resilient cities of tomorrow.
focusing on the societal dimension of sustainable development. in living comfortably together. MIPIM continues to promote • A special category in the MIPIM Awards competition “By giving a voice to all urban stakeholders, from property
An attractive city is one that combines good living, the diversity in its various events and conferences. A networking professionals and political decision-makers, to urban planners,
hosting of existing and new residents as well as companies event dedicated to young talent in the industry will be held PropTech Day end-users and more, MIPIM will provide a practical, forward-
and investors. This virtuous circle must form the baseline for on Wednesday, 11th of March at 6pm and will create a bridge The new retail mix includes more than just stores – it is very looking vision of the new challenges that will define tomorrow’s
everyone designing and building tomorrow’s cities. between today and tomorrow’s decision-makers. much about food and beverage, services, beauty and wellness – cities. And as well-being at work is one of the expectations of the
and, not least, leisure. On the eve of MAPIC 2019, the Leisure Day, new generation, this subject will be addressed at MIPIM with a
a full day of conferences focussed on the integration of leisure in dedicated programme,” explains Ronan Vaspart, Director MIPIM.
lifestyle destinations. The digital revolution has caused consumer
behaviours to transform; customers are now craving experiences, For more information or to book your place at MIPIM
conviviality, socialisation, education and new discoveries. 2020, visit: www.mipim.com

50 RETAIL & LEISURE INTERNATIONAL FEBRUARY 2020 FEBRUARY 2020 RETAIL & LEISURE INTERNATIONAL 61