Page 32 - March 2020
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MIXED-USE PROFILE | CHERRYWOOD
eing developed by family-owned U.S. property the big push now to deliver retailers a combination of right-
developer Hines, Cherrywood Town Centre sized retail for the future and a balanced mix of uses which
is set to become a vibrant new destination in aims to bring different people together at different times of
BSouth Dublin which will include retail, F&B, leisure, day for different reasons.
workspace, community, medical and residential uses. The Rossel believes that what they are seeing in the industry is
upcoming Cherrywood Town Centre project is set to further the need to better utilise common areas and their emphasis
enhance a strategic and prestigious area in South Dublin, on place versus space means they want to make sure they
with Hines having already invested heavily in front-loading are activating these areas with different uses at Cherrywood.
key infrastructure for the future Cherrywood community It may not always have to be performance event space all the
including roads, parks and cycleways. time but he feels it needs to be flexible space that can cater
The result of a major international architectural to many different things.
competition, the Cherrywood Town Centre is being, So looking ahead, what can future visitors expect from
“designed from the ground up and off the back of major the retail-led mixed-use town centre in South Dublin that is
structural industry change,” said Derek Rossel, Development being positioned as ‘Ireland’s Future of Retail’?
Director at Hines. “The project has been designed to a “Our goal is to deliver a scheme that meets customer
human scale with the customer of the future in mind to needs and expectations by incorporating the right mix of
create a strong sense of place, foster real social connections brands and experiences. It is also important to position these
and increase dwell times.” Delving into what Cherrywood brands in the right locations so we have the right anchors
will offer future visitors, Rossel described the scheme as and adjacencies, the combination of which will create an
being much more than just retail, stressing that it is not a environment that is easy and convenient to navigate for
‘shopping mall’ but a ‘urban retail streets & squares scheme’ the customer, and will also maximise sales turnover and
which aims to positively integrate the public realm with F&B, commercial outcomes for retailers and investors.”
leisure, entertainment, art and culture to create an exciting This upcoming project will stand out from the crowd
new destination for Dublin where people want to meet up because it is being built with the future in mind, a future
and spend time. where retail is slightly scaled back and enhanced by
Momentum on the scheme is building and there is a lot intelligently stitching together more mixed-use elements,
happening this year, with the project currently in the process combining residential, workspaces, leisure and open spaces.
of signing high performance retailers who continue to trade All of these elements are merging together which is what
strongly in a time of structural industry change. These are customers are now leaning more towards and will find within
retailers that understand how customers want to shop, how the Cherrywood Town Centre development.
they want to purchase and what experiences they wish to “We are excited about what we’re undertaking here and
embrace and enjoy. by the positive feedback that we’re getting from the market.
The message is that Ireland is open for business; it’s a buoyant
“In the last three months we have had really positive
Merging Uses traction on the leasing front” explains Rossel. “We now retail market and underserved in terms of what customers
want, making Ireland an attractive location for investment,”
have 50 per cent of the area under negotiation, and that
Rossel concludes.
is a combination of agreed terms and terms under final
negotiation. This encompasses grocery, cinema, medical
centre, food hall, lifestyle, pharmacy, high street fashion and
https://www.linkedin.com/showcase/cherrywood-town-centre/
department store.” Rossel added that Cherrywood is part of www.cherrywoodretail.ie
Cherrywood in South Dublin is rebooting scale retail in the
city with a focus on right-size retail and leisure to meet the “We now have 50 per cent of the area under negotiation,
and that is a combination of agreed terms and terms
needs of customers, retailers and investors. Here RLI sits down under final negotiation. This encompasses grocery, cinema,
with Derek Rossel, Development Director at Hines to learn medical centre, food hall, lifestyle, pharmacy, high street
more about this upcoming greenfield mixed-use scheme. fashion and department store”
MIXED-USE FOOD HaLL
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