Page 60 - March 2020

THE PILGRIm CITy Another project by Esas Properties is Esas 10 Burda Mall, the south which will provide a vibrant mix of uses including
Newcastle, UK
Developer: Reuben Brothers which has become the centre of attention in Balikesir with retail, leisure, hotel, residential, workspace, restaurants, cafes
exhibitions, concerts, signature days, events and sporting and bars. It will revitalise the street bringing new life to
events, Esas 10 Burda Mall is the new meeting point of existing listed buildings and complementing those with major
the city. Bringing a brand new breath to Balikesir with its new development within a comprehensive masterplan that
global and local brands, cinema halls, huge event area with a will deliver substantial public realm improvements, together
capacity of four thousand people, entertainment areas and with the creation of a connected series of new public spaces
wide store concept, Esas 10 Burda Mall offers its visitors a which expand the pedestrianisation of the city’s core. The
unique shopping and entertainment experience. scheme is currently due to complete in 2022.
Lateral Property Group, in partnership with investment VIA Outlets – Europe’s fastest growing owner-operator of
firm Highgrove Group, announced the plans for the out- premium outlet shopping destinations confirms another year
of-town retail scheme, located along the M62 and near of impressive growth in 2019. Reinforced by the company’s
the existing Junction 32 outlet centre. Planning consent continued remodelling programme and the introduction
has been agreed and construction began last year with of new brands, VIA Outlets delivered exceptional figures Amsterdam The Style Outlets
an official opening currently pencilled in for 2021. The including an 8.4 per cent increase in its brand sales and a
development will consist of 55,742sq m of retail floor 6.1 per cent increase in footfall. Four centres undertook
space in 75 units. Axiom has secured pre-lets with Next, significant redevelopment and remodelling works over the to open this autumn
Primark, Marks & Spencer and Boots. The development is past 12 months: Wroclaw Fashion Outlet in Poland, Sevilla
part of a 43ha estate that features a 16ha country park and Fashion Outlet in Spain, Zweibrückrn Fashion Outlet in
an £18M, 10,000-seat rugby stadium. Germany and Hede Fashion Outlet in Sweden. Remodelling
A key quarter of Newcastle’s urban core and one of the will continue in 2020 with works completing at Vila de Conde n the economic heart of the Netherlands, the structure and facades of Amsterdam The Style Outlets are rising fast,
most strategically important city centre regeneration areas Porto Fashion Outlet in Portugal. In the first quarter, work clearly visible from the busy N200 motorway that connects the Dutch capital with Haarlem. Built on a 180-metre
in the north of England. The Pilgrim City project by Reuben will also start at Oslo Fashion Outlet as well as a relaunch of elevation over the Ringvaart canal, this ultimate shopping destination seems to emerge from the water. The centre,
Brothers covers three city blocks along the eastern side of Zweibrücken following additional remodelling in Q1. By the Iwhich will become the first outlet destination in the Greater Amsterdam area, is being jointly developed by NEINVER,
Pilgrim Street; Pilgrim’s Quarter to the north, the old Fire and end of 2020, VIA Outlets will have undertaken works across one of the leading outlet operators in Europe, and Nuveen Real Estate.
Police station to the centre of the street and Pilgrim Place to all eleven centres within its portfolio.
“The project’s progress is gaining speed and we are growing our team as we prepare for the opening this autumn,” says
Marcel Herben, Centre Manager of Amsterdam The Style Outlets. “More than 50% of construction works are already
completed and leasing is progressing successfully with close to 80% of the GLA already committed. Numerous premium
sought-after firms are already on board, including a couple for which this will be their first Dutch outlet shop.”

The centre is set to become a must-visit retail destination. It boasts a savvy combination of a premium brand mix of
international and Dutch top brands (including some from Amsterdam), a village design that draws upon the best examples of
Dutch architecture, and high-quality hospitality management. Its exceptional location in the Randstad region, one of the most
densely populated regions in Europe, is one of the elements that makes this project unique. Amsterdam The Style Outlets will
AxIOm combine a strong catchment area of 12 million people – with the current outlet centres more than an hour away – and its
wakefield, UK
Developer: Lateral Property Group proximity to the Schiphol airport, just a 10-minute drive away. Besides its easy access to the N200 motorway, visitors will be
able to reach the centre in 8 minutes from Amsterdam’s city centre by train, with a railway station next to the site.
Creating a first-class retail destination has been the essence of the project. Amsterdam The Style Outlets will feature
115 boutiques in 19,000 m² of GLA, including 1,000 m² dedicated to food & beverage with outdoor seating. The centre
will offer 1,950 parking spaces, 200 bike parking spots, and charging points for electric vehicles, all of it compressed into
a “small village” with little streets and squares. “We are designing a promenade destination where visitors can spend
quality time. Stores will resemble a dynamic mosaic of classic Dutch apartment buildings made of the main materials that
dominate the local architecture: brick, wood and glass,” says Herben.

Sustainability plays a core role in the design and construction of this centre, which will incorporate energy efficiency measures.
The centre has already received BREEAM New Construction certification in the design phase.

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