Page 72 - March 2020

EVENT PREVIEW | THE HAPPETITE

Recipe for Growth

Marking the third anniversary of its annual event dedicated to the F&B industry, Reed
Midem has this year changed the title of its flagship MAPIC Food event. Now titled The

Happetite, the event is continuing to grow and evolve to encompass the entire restaurant
industry. This year the revamped programme will be dedicated to multi-site restaurant
operators looking to expand their business internationally.

ith over 2,200 participants coming from 45 technology, consumer behaviour and way of living of opening Including a fantastic line-up of speakers including Jonathan Other new features for this year include the inauguration of
countries, over 450 restaurant chains, 100 up new opportunities of growth for hospitality players. At Doughty, Global Head of Foodservice, Leisure & Placemaking at The Happetite Awards. Spanning seven categories, including
multi-site and travel operators, landlords the same time, geopolitical turmoil all around the world ECE Projektmanagement, Stephen Douglas, Global Development Best New Restaurant Concept, Best Restaurant Chain of the
W and food tech suppliers, the reimagined makes the choice of new market expansion challenging. Senior Director at McDonald’s, Yossi Eliyahoo, Co-Owner and Co- Year, Best Foodtech Solution and Best Menu Innovation, the
MAPIC Food event is breaking records as it reintroduces Thanks to the contribution of some of the most reputed Founder at The Entourage Group, Derek Rossel, Development finalists will be announced the end of March.
itself as The Happetite. decision makers in the industry, The Happetite conference Director at Hines, Mario C. Bauer, Entrepreneur & Teddy Bear / The event will also feature an extensive exhibition zone,
This international food industry trade show will be a programme will try to highlight the threats to avoid and Brand Ambassador at Amrest / Co-Founder at Curtice Brothers a dedicated networking space, conference sessions and
powerful business platform to meet all the food industry the opportunities for growth. The programme will aim to and at Whitespace Partners. François Blouin, Founder & CEO a tasting area. A study tour will be conducted on the day
decision makers in one place. The two-day event will gather all provide insights into themes such as: at Food Service Vision, Benjamin Calleja, CEO & Founder at Livit before the official event start, taking participants to some of
the key players of the restaurant retail industry and promotes • How to grow in mature markets? What are the most Design, David McDowell, COO at Brewdog, Christopher Jones, the most forward-thinking restaurant concepts in Milan.
networking opportunities for small and big food businesses. promising new and emerging markets? President at Sushi Shop, Florian Schneider, Managing Director Taking place alongside The Happetite event will be
Taking place on the 28-29 April in Milan, attendees will at Dr. Oetker Hospitality and many more, the event will also MAPIC Italy, where over two days retailers, shopping centre
have the chance to meet restaurant chains, restauraurant • How are new digital solutions impacting traditional include a keynote speech by João Cepeda, President & Creative developers & owners and brokers can connect to expand
& travel retail operators, multi-unit franchise partners and business models and improving the customer experience? Director of Time Out Market; the Lisbon-native good market and develop their business in Italy.
private equity investors as well as property players and • Technological disruption: robots, delivery… what is the which has rapidly expanded all across the globe. He will be On site guests will be able to discover promising new international
restaurant / food tech suppliers. place for human touch and authenticity in the near future? speaking about how he succeeded in creating unique places and retail projects and sites for development in Italy, identify potential
Francesco Pupillo, Director of The Happetite, commented: • How to pursue sustainable and profitable growth. experiences around the globe, mixing a strong local connection partners on-site and in the online database available before and
“Food and beverage has long been a force to be reckoned • Healthy, Organic, Vegan, Paleo… what’s next? with legendary chefs and innovation experiences. after the event to registered attendees and stay up-to-date on the
with; often hailed as a key element in creating successful retail To help restaurant chains grow their business, special latest retail real estate market trends, technologies and innovations.
destinations by offering customers genuine experiences. As we • How to find the right formula to entice investors and attention will also be given to Private Equity and Multi-Unit This gathering will present attendees the opportunity
move into the third year of this event, we wanted to create an all in ensure finance for growth? Franchising – each having its own dedicated conference session to gain insight into the latest retail property trends in Italy
one solution for multi-site restaurant operators looking to expand • What are the right recipes to succeed? as well as a closed-door breakfast and lunch respectively. (leisure, innovation, wellness and beauty) and to close deals
their business internationally. At The Happetite, they will be able The conference programme will give voice to high-end Sustainability is another key topic, especially highlighted in a with Italy’s key industry decision makers.
to find in one place future locations, local partners and investors.” speakers on topic including cultural and social changes, travel conference session with Mette Lykke, CEO of food waste app
As the industry faces up to an increasingly complex and retail and foodtech, and include four pitching sessions from Too Good To Go, whom will be sharing her insights into how To find out more or book your place at the first ever
changing business environment, the modern evolution of over 30 international food service and restaurant concepts. sustainability can become a owth driver for the hospitality industry. The Happetite event, please visit www.the-happetite.com

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