Page 18 - April 2020

ALL pIcTURES ARE fROm
dELvAUx’S fLAgShIp STORE AT
K11 musea, hong Kong

Committed

“Our goal is to be Asia’s leading
To Luxury retail group with a commitment

to bringing quality and unique

Fung Retailing Group is the retail arm of Fung Group with over 2,500 stores with a brands into China and the region” “The store features a handbag-shaped arched doorway
continued to transition to a more digital omni-channel model,
revolutionising the way retailers do business and how consumers to welcome customers .The store also has an open space
focus in the Mainland of China. In this interview, RLI speaks with Sabrina Fung, Group purchase,” explains Sabrina Fung, Group Managing Director of featuring the ‘Bag Bar’, a one-of-a-kind, convivial and dynamic
Fung Retailing Group. “This has provided us the opportunity meeting point provides a sociable space for sharing and
Managing Director of Fung Retailing Group to discuss the recent expansion of a brand to explore innovative technologies, and experiment with new chatting, a focal point for exchanging ideas on colours,
and what the future holds. ideas to enhance the shopping experience for our customers.” textures and styles,” explains Sabrina Fung.
Experience is one of the key factors behind the success
Over the course of this year, the company will continue to
push the boundaries of retail with the use of new technologies, of Fung Retailing Group. Being part of a company with a rich
especially with the challenging macro environment and the history and heritage, they have witnessed the evolution of
eadquartered in Hong Kong, Fung Retailing coronavirus. They feel that an omni-channel offering and an the industry throughout the years. They also have access to
Group represents the retail arm of Fung Group optimised supply chain is more important than ever. a unique Group of companies that span all elements of the
and has a portfolio of international apparel The business has celebrated in the last 12 months the supply chain from design and production, through logistics, to
Hand lifestyle brands, across a wide range of opening of Delvaux, the oldest luxury leather goods house in the interface with the customer and no other organisation
segments – from heritage menswear to women’s fashion, the world founded in 1829. The Hong Kong flagship store is can do this in the way they can.
toys, kids apparel, convenience stores and bakeries. located in the brand new K11 Musea shopping destination at “Our goal is to be Asia’s leading retail group with a
The company has grown to become the go-to trusted partner Victoria Dockside, Hong Kong’s recently regenerated harbour commitment to bringing quality and unique brands into
for brands and retailers looking to establish their presence or area and in the heart of a stunning waterfront complex that China and the region. Our commitment to innovation runs
grow market share in China and across Asia. They have in-depth combines heritage and design. through everything we do,” says Sabrina Fung.
knowledge of the consumer and retail industry in China and One of the key brands under the Fung Retailing Group Ms. Fung believes challenges facing the macro environment
they leverage its group of companies, technology and innovation umbrella, Delvaux was first acquired by First Heritage Brands inevitably bring disruption to all industries and businesses and
to engage consumers with new experiences online and offline. Limited in 2011. First Heritage Brands is a portfolio investment will surely bring change to the retail industry, whether it’s the
The company owns over 25 brands globally across a wide of Fung Capital, the private equity arm of the families of Dr. change in consumption pattern or a supply chain shift.
range of segments including womenswear, leather goods and Victor Fung and Dr. William Fung, the Group Chairman and “Times like these will accelerate the adoption of digital
accessories, menswear, toys, kids, off-price retail, convenience Deputy Chairman of Fung Group. It was acquired with the technologies across the retail sector. The goal is a seamless,
store and bakeries and they operate over 2,500 stores across goal of growing the brand internationally. personalised and rich omni-channel experience across all
12 markets from 83 cities in Mainland China to the UK, France, In honour of the Belgian roots of the brand, the façade of touchpoints for the shopper,” she explains.
Korea, Singapore, Malaysia, Thailand and the Philippines. the flagship boutique has taken inspiration from a Brussels “We remain confident in our strategy and we look
“The last year has been one of exponential change for the masterpiece of architecture, the Palais Stoclet, designed by forward to working towards this goal with our partners and
retail sector, especially in Asia where the retail landscape has the world-renowned Josef Hoffmann in 1905. customers in the times to come,” Ms. Fung concludes.

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