Page 22 - November 2020

“Our Denver exhibition is also due to open later in with its worldwide community whether or not they have
been able to visit the House of Eternal Return yet,”
2021, and we are spending countless hours building our
Transforming roadmap for the future, which will grow our brand both explains Rubinstein.
domestically and internationally.”
Since the onset of Covid-19, digital strategies and experiences
Away from these scheduled openings, the business is
internally and externally within their exhibitions have been
enhanced, and they have in fact just finished a fun project with
looking to expand in cities that have a rich art and culture
Worlds scene where the brand can engage with local artists to build Infinite Playa, one of the recognised virtual worlds at the annual
exhibitions that reflect the creativity of the city, and they are
Burning Man event. This involved the building of a 3D digital
version of a key element of their future Denver Exhibition,
currently in the development phase on multiple properties
connecting it to six portals, 3D collaborating artist worlds and
that will bring the concept closer to the East Coast.
even the streaming of live shows.
With an incredible team that spans across multiple artistic
Rubinstein feels that being an incredibly unique concept is
and technology driven disciplines, Meow Wolf is committed
to making the highest quality immersive experiences. what sets Meow Wolf apart from the crowd. The combination of
Comprised of over 200 full-time employees and “We utilise technology, art and storytelling to bring guests different verticals – immersive entertainment, social impact, retail
into subversive new worlds that inspire imagination and and more – creates an experience unlike any other. They are also
hundreds of collaborators, Meow Wolf creates and creativity. We also continue to collaborate with artists, internal incredibly proud to be the only certified B-Corporation in the
to our company, locally in connection with our exhibitions themed entertainment industry, with a team dedicated to social
supports art across a variety of media. Here, RLI sits and across the globe who bring unique perspectives and impact and building a more inclusive and sustainable economy.
“Our mission is to inspire creativity in people’s lives through
down with Co-CEO and Chief Creative Officer Ali techniques to each of our new projects,” says Rubinstein. art, exploration and play so that imagination will transform our
Each exhibition that they bring to fruition is a unique
Rubinstein to learn more about the company and the experience, incorporating vast narratives that are intertwined worlds. Our exhibitions are places where people will be able to
with the physical experience. Each location will feature artist rejuvenate themselves creatively through immersive, interactive
immersive and interactive experiences that they build. collaborations that reflect the local arts community and experiences that transport audiences of all ages into fantastic
guests will see and learn something new at every installation, realms of story and exploration,” Rubinstein concludes.
whilst repeat visitors will always find new discoveries.
Visitors will discover on-site that they can dive into
the narratives as deeply as they wish and the sites invite a
eow Wolf is an arts and entertainment “What has changed is that we are now focused on choose-your-own-adventure form of discovery format that
group based in Santa Fe, New Mexico that health and safety in our current and future locations,” encourages exploration and play.
was established in 2008 as an art collective. explains Ali Rubinstein, Co-CEO and Chief Creative With social media now playing a pivotal role for
M They currently operate House of Eternal Officer. “All of our current and future exhibitions will businesses around the globe, this platform is used to build a
Return in Santa Fe, New Mexico and created an artist- implement the safety practices and protocols you would community of fans and people who love art and immersive
driven ride at in Denver, Colorado called Kaleidoscape that expect, such as temperature checks, mandatory PPE and experiences in general. They have been experimenting
is operated by Elitch Gardens. They are also opening new touchless ticketing.” with all sorts of new ways to engage, inspire and entertain
attractions in Las Vegas and Denver next year. The company is currently working towards opening its during the pandemic.
Despite the current market conditions and the second permanent installation, which is set to launch in “We put together a Meow Wolf At Home series on
difficulties being faced by companies across the world early 2021 in Las Vegas. Called Omega Mart, it will become YouTube, with tutorials from our artists, as well as live
due to the effects of Covid-19, the core objective remains the anchor experience at AREA15, the recently opened Q&As with some of our favourite artists on Instagram.
the same – to open mind blowing and immersive creative immersive retail and entertainment complex that brings Throughout the pandemic, content such as this allowed
exhibition experiences. art and technology together. the company to have a human feel and continue to connect

“We utilise technology, art and storytelling to
bring guests into subversive new worlds that
inspire imagination and creativity”

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